Chief Marketing Officer
Operation HOPE advances social justice through an economic lens throughout our US service footprint and supporters across the globe. We are dedicated to financial dignity and inclusion as we equip adults and young people with financial education, coaching and connections in order to secure a better future. We accomplish this by providing guidance through personal aspirations and life’s challenges, facilitating a journey to financial independence.
Reporting to the Chief Communications & Strategy Officer, the Chief Marketing Officer will be responsible for leading innovative brand strategies designed to make Operation HOPE a household name. The CMO is a strategic thinker, highly experienced in implementing marketing, brand and digital strategies. The CMO is a data-driven leader who has built and managed high-performing teams in fast-paced organizations.
Responsibilities:
Brand Management
- Work collaboratively to develop a strategy that grows the brand identity of Operation HOPE to expand the organization’s visibility and solidifies our brand's presence and recognition.
- Forge additional strategic alliances within the nonprofit and financial services industry to expand our reach and referral networks.
- Oversee creative design and placement for the HOPE brands to ensure all functions are aligned and positively reflect our mission, values, historical impact and strategy.
- Monitor and evaluate brand performance metrics, analyzing data to inform strategic decisions and optimize brand initiatives.
- Stay abreast of nonprofit and financial services trends to inform brand strategy and seek innovative ways of storytelling Operation HOPE’s mission.
- Help to articulate the distinctive value of Operation HOPE’s solutions and services, differentiating them from other agencies and ensuring they align with our overall mission.
Growth Driver
- Develop and execute performance marketing strategies to drive traffic, new partner and donor acquisition, as well as other philanthropic support for the organization.
- Harness the power of digital marketing, including SEO/SEM, social media, and online presence to captivate the target demographic effectively and boost engagement.
- Nurture the appropriate levels of partner and top donor relationships to support our marketing initiatives mission to include the creation of client and community success narratives.
- Significant participation in short and long-range marketing objectives to grow the Operation HOPE brand and plan strategies to attain those objectives.
Leadership
- Oversee a marketing function that supports the organization’s high-performance, high-creativity, and fast-paced environment.
- Set clear, achievable team goals, KPI’s and other metrics and ensure staff has resources, access, and professional development opportunities to perform at high levels.
- Mentor a marketing team into one that is rich in talent and drive, instilling a spirit of cooperation, ingenuity, and ongoing enhancement.
- Effectively coach staff to meet personal, departmental, and organizational goals, including documenting progress and results.
- Cultivate relationships with Executive Leadership to align marketing strategies with overall business objectives.
- Collaborate cross-functionally to support community outreach initiatives, sponsorships, and events to strengthen relationships with stakeholders.
- Provide regular updates and reports to leadership on marketing performance and initiatives.
Experience and Other Requirements:
- 10-12 years of similar or related experience in marketing, preferably for a nonprofit, financial institution, or similar industry.
- Knowledge of cause marketing concepts, including planning, segmentation demographics, public relations, database analysis, digital marketing and direct marketing required.
- Proven track record in building or revitalizing brands with a minimum of 3 years of experience in brand management or related roles.
- Willingness to uphold and promote the organization’s mission, vision and core values in all interactions and decision-making processes.
- High level of creativity, strategic thinking, and the ability to work both independently and collaboratively.
- Must possess the ability to develop, design, write and implement a comprehensive marketing plan.
- Excellent written communication skills required, with the ability to conceptualize, write and edit many types of marketing pieces.
- Strong ability to communicate effectively required, both verbally and in writing, with all levels of individuals.
- Must possess the ability to effectively oversee many projects simultaneously with a high degree to accuracy, competency, and strong problem-solving skills.
PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Light physical effort is equal to frequent lifting or moving of lightweight materials.
- Regularly required to sit or stand, bend and reach. Generally, works in an office environment but may occasionally be required to perform job duties outside of the typical office setting.
EEO STATEMENT
Operation HOPE is an Equal Opportunity Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
DEPARTMENT: Marketing & Communications
SUPERVISORY RESPONSIBILITIES: Marketing & Communications Team
STATUS: Full time | Atlanta
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