Senior Marketing Manager (Demand Generation)
Job Locations:
US-VA-McLean
Job ID:
2024-4013
Category: Marketing
Worker Category: Regular Full-Time[F]
Company Overview
Iridium is an award-winning and innovative satellite communications company with bragging rights to the only network that offers voice and data connectivity anywhere in the world. For over 20 years, Iridium's unique network and services have supported critical communications needs for individuals, businesses, and the evolving Internet of Things.
At Iridium, we understand the importance of staying connected and the limitations of traditional communications networks. People across the globe, including first responders, humanitarians, global militaries, scientific researchers, and lone workers, as well as ships, aircraft and remote operations all rely on Iridium to stay connected. We take our responsibility for providing these essential communications very seriously and pride ourselves on offering a reliable lifeline when needed. Likewise, Iridium is committed to providing an exciting and innovative workplace, where employees are challenged to think outside the box and collaborate on new, bold ideas and solutions. Our talented teams are passionate about their work and the impact our company makes around the world. Iridium fosters an empowering and inclusive culture that allows employees to genuinely be their best selves. We are looking for others who want to join this truly unique company that celebrates our employees and provides the opportunity to truly make a difference in the world.
Position Summary, Job Requirements & Responsibilities
What We're Looking For:
Iridium is seeking a talented and enthusiastic Demand Generation Senior Manager to join our Sales & Marketing team. In this role you will be responsible for building and executing Iridium's demand generation strategies reporting to the Vice President, Global Marketing & Corporate Communications. As the Demand Generation Senior Manager, you will play a pivotal role in driving our marketing efforts to generate new leads and will deploy targeted marketing campaigns across various platforms. You will thrive/succeed in this role if you are independent, a self-starter, with an analytical mindset and a knack for data-driven decision-making.
What You'll Do:
- Lead, develop, and execute strategic demand generation programs that support Iridium's growth and expansion from concept to conclusion.
- Responsible for creating, managing, and growing Iridium's advertising and social media campaigns.
- Collaborate with Executive Leadership, Sales Operations, Lines of Business, and Channel Sales to develop new growth opportunities, identify target accounts and create personalized marketing plans.
- Collaborate across the Marketing Team to develop marketing strategies and campaigns that align with business goals and target audience needs.
- Drive measurable performance improvements in paid ads, organic traffic, website conversion, and ABM programs.
- Champion a data-driven culture by establishing KPIs, leveraging analytics to optimize programs, and recommending improvements.
- Monitor and analyze campaign performance metrics including click through rates, conversion rates, and ROI to optimize effectiveness of the campaign and find areas of improvement.
- Create and manage landing pages and forms for lead capture and conversion.
- Develop and execute multi-channel marketing campaigns such as: email marketing, social media, and content marketing to generate demand and drive lead generation.
- Create and manage demand generation budgets for paid media.
- Develop realistic forecasts and projections for campaign performance and revenue impact.
Experience & Education Requirements / EEO
What You'll Need to Succeed:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 10+ years of progressive, relevant marketing experience.
- 5+ years of experience in demand generation and digital marketing (preferably in the technology industry).
- Proven experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.
- A successful track record of building and executing high-performing marketing campaigns and partnering with sales teams.
- Excellent communication skills, with the ability to convey products, deliverables, analyses, and/or issues clearly and confidently, and recognize and adapt to different communication techniques.
- Can easily build meaningful relationships with others, including senior leadership outside of your own department.
- Ability to analyze a situation or problem, generate effective solutions, and see those solutions through to completion.
- Must possess the creativity and resourcefulness needed to make reliable decisions and determine methods on new assignments.
- Can thrive in a dynamic environment by handling multiple tasks and managing shifting priorities.
Things That Would be Great if You Brought to the Table:
- Experience with marketing automation and tech tools and CRM systems (e.g., HubSpot, 6Sense, Salesforce).
- Experience managing vendors, partners, and managing budgets.
- Experience with marketing/sales technology, such as SFDC, Marketo, 6Sense, Demandbase, Zuddl/Zoom, Mutiny, Outreach, Chili Piper, Qualified.
We'll also need you to:
- Be able to travel up to 25%.
- Be able to lift/handle boxes and inventory and support merchandising shipments.
Work Environment:
This position primarily works in the company office or in a home office. The position is largely sedentary with the majority of the position sitting in a chair and working with a computer. The role uses basic office equipment including a phone, video, computer, keyboard, mouse and printer. For meetings in-person, this position will need to be able stand, walk within the office and climb stairs on occasion.
Iridium is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identity or status as a protected veteran. EOE of Minorities/Females/Vets/Disability and other protected categories.
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