Job Description - Director of Marketing/Assistant Athletic Director of Marketing (2403283)
Director of Marketing
Required Qualifications (as evidenced by an attached resume):
Bachelor’s degree (foreign equivalent or higher). Three (3) years of full-time experience in marketing.
Preferred Qualifications:
Advanced degree (foreign equivalent or higher). Experience with Microsoft Office and/or Google Suite. Experience with desktop publishing software. Supervisory experience. Experience with social media, such as Twitter, Instagram, and Facebook.
Assistant Athletic Director of Marketing
Required Qualifications (as evidenced by an attached resume):
Bachelor’s degree (foreign equivalent or higher). Four (4) years of full-time experience in marketing. Supervisory experience.
Preferred Qualifications:
Advanced degree (foreign equivalent or higher). Experience with Microsoft Office and/or Google Suite. Experience with desktop publishing software. Experience working in higher education. Experience in collegiate and/or professional sports marketing. Experience with social media, such as Twitter, Instagram, and Facebook. Experience working with corporate partners in order to carry out corporate agreements and sponsorships. Experience with game operations directly related to marketing.
Brief Description of Duties for Director of Marketing:
The Director of Marketing will support the development and execution of a comprehensive marketing plan for all teams and creative content used both internally and externally for Stony Brook Athletics. The position will report to the Deputy AD and be a member of the department’s management team led by the Director of Athletics. The Director will implement a comprehensive digital and social media plan to enhance the Stony Brook Athletics brand and grow the Seawolves’ official channels with the support of the Office of Strategic Communications. The Director will oversee a team responsible for fan engagement, promotions, and brand messaging to increase attendance, sell tickets, and maximize the Stony Brook fan experience.
Marketing/Creative Content:
- This position will lead the development and execution of department-wide marketing and creative content initiatives, including yearlong promotional efforts for 18 intercollegiate programs, coordination of game-day promotional activities, and development of a comprehensive marketing plan to increase fan attendance and achieve ticket revenue goals.
Public Relations:
- The Director will be responsible for various public relation initiatives, including attending university and community events, sitting on university committees, and supervising various spirit groups (i.e., band, cheerleaders, dance team, etc.).
Budget Management:
- The Director is responsible for managing a marketing budget, determining fiscal requirements, preparing budgetary recommendations, and monitoring expenditures.
Corporate Sales and Stewardship:
- Responsibilities include stewardship of corporate partners and assisting in the development and execution of special events for athletics.
Other duties or projects as assigned as appropriate to rank and departmental mission.
Brief Description of Duties for Assistant Athletic Director of Marketing:
The Assistant Athletic Director of Marketing reports to the Deputy Assistant Director of Athletics and is responsible for the implementation of strategic marketing plans and oversight of the Athletic Marketing Office. This includes administering marketing and promotional plans to achieve the department's annual revenue goals.
Athletic Marketing and Promotions:
- Oversee the development and execution of department-wide marketing and public relations initiatives, including yearlong promotional efforts for 18 intercollegiate programs and coordination of game-day promotional activities.
Public Relations:
- Responsible for various public relation initiatives as articulated by the Senior Associate AD for External Services.
Budget Management:
- Manage the marketing budget, determine fiscal requirements, and prepare budgetary recommendations.
Corporate Sales and Stewardship:
- Stewardship of corporate partners and working with Deputy AD and Corporate Sales staff to ensure the execution of corporate agreements.
Special Notes:
This is a full-time appointment. FLSA Exempt position, not eligible for the overtime provisions of the FLSA. Minimum salary threshold must be met to maintain FLSA exemption. Evening and weekend work will be required at times. For this position, we are unable to sponsor candidates for work visas. Resume/CV and cover letter should be included with the online application.
Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status, and all other protected classes under federal or state laws.
Job Number: 2403283
Official Job Title: Div I Athletic Marketing Director
Job Field: Administrative & Professional (non-Clinical)
Primary Location: Department of Athletics
Schedule: Full-time
Shift: Variable Shift Hours: 8:30 a.m. - 5:00 p.m.
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