Job Description - Director of Marketing/Assistant Athletic Director of Marketing (2403283)
Director of Marketing
Required Qualifications (as evidenced by an attached resume):
Bachelor’s degree (foreign equivalent or higher). Three (3) years of full-time experience in marketing.
Preferred Qualifications:
Advanced degree (foreign equivalent or higher). Experience with Microsoft Office and/or Google Suite. Experience with desktop publishing software. Supervisory experience. Experience with social media, such as Twitter, Instagram, and Facebook.
Assistant Athletic Director of Marketing
Required Qualifications (as evidenced by an attached resume):
Bachelor’s degree (foreign equivalent or higher). Four (4) years of full-time experience in marketing. Supervisory experience.
Preferred Qualifications:
Advanced degree (foreign equivalent or higher). Experience with Microsoft Office and/or Google Suite. Experience with desktop publishing software. Experience working in higher education. Experience in collegiate and/or professional sports marketing. Experience with social media, such as Twitter, Instagram, and Facebook. Experience working with corporate partners in order to carry out corporate agreements and sponsorships. Experience with game operations directly related to marketing.
Brief Description of Duties for Director of Marketing:
The Director of Marketing will support the development and execution of a comprehensive marketing plan for all teams and creative content used both internally and externally for Stony Brook Athletics. The position will report to the Deputy AD and be a member of the department’s management team led by the Director of Athletics. The Director will implement a comprehensive digital and social media plan to enhance the Stony Brook Athletics brand and grow the Seawolves’ official channels with the support of the Office of Strategic Communications. In addition, the position will be responsible and provide oversight for the execution of our unique and dynamic game-day experience while overseeing a team that will be responsible for the evolution of fan engagement, promotions, and brand messaging to increase attendance, sell tickets, and maximize the Stony Brook fan experience. The Director will be charged to work closely with the Director of Broadcasting to integrate elements of the creative content plan with the department’s mission. The Director will oversee two graduate assistants, student workers and serve as the department point person for campus-wide brand initiatives.
Marketing/Creative Content:
This position will lead the development and execution of the department-wide marketing and creative content initiatives. This will include but not be limited to a yearlong promotional effort for 18 intercollegiate programs, coordination of game-day promotional activities, and development of a comprehensive marketing plan to increase fan attendance and achieve ticket revenue/attendance goals as set forth by the Senior Management Team and/or the Director of Athletics. Specifically, the Director will be responsible for reaching attendance and ticket revenue goals for all sport programs. As part of that effort, the Director will develop and implement a marketing and creative content plan that will maximize the impact of our social and digital media initiatives. They will serve as the point person for the execution of marketing special events for athletics, including fan bus trips and on-campus athletic marketing initiatives.
Public Relations:
The Director will be responsible for various public relation initiatives as articulated by the Senior Associate AD for External Services. Responsibilities include, but are not limited to, attending university and community events on behalf of the department, sitting on university committees, working with campus departments to enhance spirit, pride, and tradition, supervising and managing various spirit groups (i.e., band, cheerleaders, dance team, etc.).
Budget Management:
The Director is directly responsible for managing a marketing budget. This budget is allocated for initiatives related to the assigned sport programs. Additional responsibilities include determining fiscal requirements and preparing budgetary recommendations as well as monitoring, procuring, verifying, and reconciling expenditure of budgeted funds.
Corporate Sales and Stewardship:
Responsibilities include the stewardship of corporate partners by ensuring that their partnerships are properly placed in all game day scripts and carried out in a professional manner. Assist in the development and execution of special events for athletics.
Other duties or projects as assigned as appropriate to rank and departmental mission.
Brief Description of Duties for Assistant Athletic Director of Marketing:
The Assistant Athletic Director of Marketing reports to the Deputy Assistant Director of Athletics and is responsible for the implementation of strategic marketing plans into the daily operation of the External Relations Office and oversight of the Athletic Marketing Office. The Assistant AD will administer marketing and promotional plans to increase overall ticket sales and attendance that will achieve the department’s annual revenue goals through planning, implementation, and management of a comprehensive, year-round marketing program. The position will also develop and execute the activities related to advertising and coordination of all public relations events associated with the department. In addition, they will provide support to the corporate stewardship program. The Assistant AD will also manage all game day related events and related experiences.
Athletic Marketing and Promotions:
Oversee the development and execution of the department-wide marketing and public relations initiatives to include year-long promotional efforts for 18 intercollegiate programs, coordination of game-day promotional activities, and development of a comprehensive marketing plan to increase fan attendance and achieve ticket revenue/attendance goals as set forth by the Senior Management Team. Develop, implement and execute comprehensive marketing and ticket sales plan for all assigned sports, which includes outlining promotions and ticket sales strategies, with an emphasis on increasing revenue, raising attendance, and enhancing in-game promotions to maximize the fan experience. Oversee the strategy and execution of the department’s email messages by developing innovative concepts and targeting various potential fans. They will also be responsible for all in-game marketing and promotions associated with assigned home athletic events, to include but not limited to: the production of run of the show timelines and public address scripts, operation and production of video boards, organization of in-venue music and time-out coordination with band, cheer and dance as well as activation of sponsorship requirements. Oversee the development of an aggressive advertising plan to increase awareness for revenue generating sports through print and electronic media, outdoor advertising, web content, community partners, and social media platforms.
Public Relations:
Responsible for various public relation initiatives as articulated by the Senior Associate AD for External Services. This includes attending university and community events on behalf of the department, sitting on university committees, working with campus departments to enhance spirit, pride, and tradition, supervising and managing various spirit groups (i.e., band, cheerleaders, dance team, etc.).
Budget Management:
Manage the marketing budget. Determine fiscal requirements and prepare budgetary recommendations as well as monitoring, procuring, verifying, and reconciling expenditure of budgeted funds.
Corporate Sales and Stewardship:
Stewardship of corporate partners and working with Deputy AD and Corporate Sales staff in order to ensure the execution of corporate agreements on an annual basis.
Other duties or projects as assigned as appropriate to rank and departmental mission.
Special Notes:
This is a full-time appointment. FLSA Exempt position, not eligible for the overtime provisions of the FLSA. Minimum salary threshold must be met to maintain FLSA exemption.
In addition to the employee's base salary, this position is eligible for $3,400 UUP annual location pay, paid biweekly.
Evening and weekend work will be required at times.
For this position, we are unable to sponsor candidates for work visas.
Resume/CV and cover letter should be included with the online application.
Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws.
If you need a disability-related accommodation, please call the university Office of Equity and Access (OEA) at (631) 632-6280 or visit OEA.
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Job Number:
2403283
Official Job Title:
Div I Athletic Marketing Director
Job Field:
Administrative & Professional (non-Clinical)
Primary Location:
Department/Hiring Area: Department of Athletics
Schedule:
Full-time
Shift:
Variable Shift Hours: 8:30 a.m. - 5:00 p.m.
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