Director, Digital Product Analytics

SKIMS • Los Angeles, CA, United States • $200k - $250k / year • 3w ago

SKIMS is a solutions-oriented brand creating the next-generation of underwear, loungewear, and shapewear.

We set new standards with our game-changing product and are a driving force within pop-culture. We are looking for a Director of Digital Product Analytics to join us in advancing the industry forward.

Requirements:

Candidate must have a Bachelor’s degree in Computer Science, Management Information Systems or Statistics and 5 years of experience leading customer driven data analytics initiatives at a relevant consumer goods ecommerce business.
Must have experience in: Performing advanced statistical analysis techniques and leveraging BI tools (e.g. Looker, Tableau); Utilizing Google Analytics, GA360, GA4, and/or Adobe Analytics to perform data mining and analysis; Facilitating the collection and sharing of data between various technologies/mediums using tagging tools (ie: Google Tag Manager, Tealium, and/or Adobe); and Tracking complex data and consolidating customer profiles utilizing data warehouse or Customer Data Platform (CDP) across owned digital channels.

Job Duties:

Lead digital analytics and optimize data governance across our digital commerce platforms, driving robust web and mobile app performance insights to inform business enhancements.
Responsible for data integrity by owning all web and mobile analytics data sources & tag management, continuously optimizing and auditing.
Perform advanced statistical analysis techniques and leverage BI tools (e.g. Looker, Tableau).
Collect, clean and manipulate data – using SQL & fundamentals of data engineering. Facilitate the collection and sharing of data between various technologies/mediums using tagging tools (ie: Google Tag Manager, Tealium, and/or Adobe).
Perform data mining and analysis; using Google Analytics, GA360, GA4, and/or Adobe Analytics.
Continuously monitor digital analytics, privacy, and industry trends (browser cookie depreciation, first party data, etc.).
Track complex data and consolidate customer profiles utilizing data warehouse or CDP (Customer Data Platform) across owned digital channels.
Collaborate closely with engineering and product teams as the in-house expert across all technical analytics topics.
Collaborate closely with digital product and engineering to implement advanced analytics and tracking capabilities across all digital properties.
Spearhead advanced digital analytics initiatives related to identity and clickstream data.
Lead team in optimizing daily/weekly/monthly product insights, informing consumer journey enhancements, and reporting on the subsequent performance impact.
Own and advance our server-side, mobile app & headless tracking set-up.
Guide team focused on A/B testing and personalization efforts, instilling a culture of disciplined statistical analysis.
Deliver oral and written presentations of the results of mathematical modeling and data analysis to management or other end users.
Operate as internal expert for GA4 and any other digital analytics tools.
Work closely with our technology team to ensure best practices across cookie consent management (CCPA, GDPR, etc.).
Guide team on customer journey analysis, heat mapping, session recording and user research best practices.
Lead customer driven data analytics initiatives at a relevant consumer goods ecommerce business.
Telecommute 2x/week.

SKIMS is committed to continuously creating an inclusive environment for all employees and candidates, reflective of the rich diversity of the communities we serve. Equitable workplaces foster innovation and excellence, and in our commitment to culture of belonging qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

$195,300 - $210,000 a year

Benefits and Culture