About This Role:
Gartner Analysts are thought leaders who create must-have research, market predictions, and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner’s Research and Advisory practice, establishing oneself as a credible voice within their area(s) of expertise across industries at regional and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative research which Gartner clients consume and apply to support their key objectives. They are a trusted source of advice for clients, reinforcing Gartner’s value every day by engaging them via virtual and in-person interactions, sales support visits, and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.
Who You Are:
This role sits within Gartner’s Marketing & Communications practice and will address the needs of CMOs and their key leaders in transforming their functions for business impact. As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of B2B CMOs, this role will focus on Marketing Leadership and Strategy, specifically Marketing Strategy Development, Functional Leadership and Collaboration, and Marketing-led Innovation and Transformation, as connected levers to harness such disruptions to their advantage. Successful candidates will leverage a deep understanding of CMO sensibilities to advise marketing leaders on how to:
Building Capabilities
- Provide strategic guidance and actionable advice on core B2B marketing functions like account-based marketing, demand generation, and sales enablement.
- Optimize customer acquisition and growth in indirect sales channel models, including capabilities like partner marketing, partner enablement, route-to-market assessment, and strengthening relationships with sales channel partners.
- Advance product marketing effectiveness across activities like product messaging, product launches, competitive intelligence as well as using market research to both inform product development/refinement and prioritize markets for commercialization.
- Bolster B2B brand strategy via brand value proposition and brand messaging guidance.
Marketing Strategy Development
- Lead the development and delivery of marketing strategic plans that align marketing strategies, objectives, activities, and resources to the enterprise vision, goals, and strategic outcomes.
- Prove and articulate the value of marketing to the enterprise to increase understanding of marketing’s role, show its impact on enterprise priorities, and secure budget and resources.
- Build and execute marketing strategies that are resilient to change and deliver value, specifically demonstrating marketing impact on and accountability for business growth.
Functional Leadership and Collaboration
- Define the role of the CMO and the marketing function inside the enterprise and lead the marketing function to deliver improved results against its objectives and generate tangible business value.
- Define and establish the role of marketing in cross-functional initiatives, including fostering effective partnership and trust-based relationships with other CxO, functions, or departments.
- Drive effective coordination and collaboration in and outside of marketing, identifying and taking action to avoid pitfalls that lead to dysfunctional collaboration or serve as obstacles to collaboration.
Marketing-led Innovation and Transformation
- Define and establish marketing’s role in leading or contributing to the organization’s innovation or transformation initiatives, including aligning resources and ensuring a sustainable approach.
- Present on marketing impact of emerging technologies and channels to the Board or senior leaders, evolve and influence enterprise go-to-market strategies, support dynamic business strategies that leverage leading-edge capabilities such as generative AI.
What You’ll Do:
- Deliver high-quality actionable advice to an executive client audience through a variety of media.
- Write evidence-based content that is clear and actionable.
- Create and deliver presentations for webinars and other client-facing Gartner events.
- Track and work closely with vendors, market trends, emerging technologies and practices to remain ahead of the curve within the AI-driven marketing technology space.
- Build credibility as an industry expert to represent Gartner research, methodology, and strategy.
- Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in our research community.
- Identify research process improvements or develop new processes that help the team and Research & Advisory provide excellent service delivery.
- Be a mentor and a coach by supporting more junior team members.
What You’ll Need:
- Bachelor’s degree or equivalent experience; Graduate degree preferred.
- 12+ years of relevant field or industry experience.
- An informed understanding of the challenges facing CMOs as leaders within the enterprise and drivers of business impact.
- Extensive experience leading a marketing team, department, or function and/or advising CMOs or senior marketing executives.
- Extensive experience leading development and execution of marketing strategies and aligning resources that drive enterprise growth.
- Experience as a CMO or senior marketing executive engaging with cross-functional leaders to develop strategic plans tied to organizational priorities.
- Experience building business cases for marketing strategies or plans, resources, and budgets and demonstrating results, including measurable impact of marketing on business outcomes.
- Experience as a leader in marketing-led innovation and transformation efforts that impact people, process, and technology.
- Experience managing go-to-market activities (e.g., marketing, sales) in an indirect sales model.
- Experience as an owner of or contributor to product marketing strategy and execution.
- Demonstrated executive presence; can immediately establish credibility with executives and additional stakeholders.
- Demonstrate excellence in research and writing ability.
- Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions.
- Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges.
- Comfort presenting at large and small-scale speaking engagements.
- Strong business and financial acumen.
- Ability to represent Gartner’s research methodology and strategies effectively at all levels.
- Willingness and ability to travel up to 25% (where applicable).
Who are we?
At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in 1979, we’ve grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting, and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy, and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
What makes Gartner a great place to work?
Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities, and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer?
Gartner offers world-class benefits, highly competitive compensation, and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it’s productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging, and inspiring.
Ready to grow your career with Gartner? Join us.
Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 150,000 USD – 190,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com.
Job Requisition ID:93284
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