Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
The Content Strategy Senior Director role is part of the Global Content team, reporting into the VP of Content Strategy, Development & Distribution who is on the global marketing leadership team reporting to the Chief Marketing Officer. This individual will be part of a senior global team responsible for developing and scaling best-in-class content on behalf of Visa’s marketing positioning and voice.
This individual will oversee the evolution and ongoing management of Visa’s global social strategy including a deep understanding of our key audiences, culture and Visa’s role in creating value and relevance. This person should have experience and thought leadership behind:
- Audience Development, Behaviors, Insights
- Social Listening across industries, trends, and topics
- Social Platforms, Algorithms and Trends
- Influential and Emerging Cultural Spaces
- Brand Positioning and its role in Social
- Partnership with internal and external creative teams
- Experience and perspective on creator partnerships
- Performance and Measurement to Optimize
This individual will partner with Marketing Executives, global marketing functions – including brand strategy & innovation, insights & analytics, creative & production, digital, sponsorship, experiential, PR and comms, product marketing, etc. -, and the five regional brand marketing teams.
Essential Functions:
- Contribute to the organization’s understanding of high impact audiences, their needs and where Visa can create value in their lives
- Articulate how specific social platforms can disproportionately deliver on brand relevance and business results
- Develop compelling content briefs for internal and external teams to develop high performing content
- Understand new content spaces and recommend actions Visa can take with its partners
- Partner with Global Brand and Regional teams to develop content strategies that maximize Visa’s high profile global sponsorship assets (F1, FIFA, Olympics)
- Work with creative teams to create best in class content for our global social channels
- Articulate, socialize and create adoption behind content best practices to scale in regions
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications
Basic Qualifications:
- 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA/JD/MD), or a minimum of 5 years of work experience with a PhD
Preferred Qualifications:
- 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience
- 15+ years' experience in strategic roles on the brand side managing digital and social marketing and content initiatives and collaborating with agency partners and cross-functional teams
- Content strategy, financial services or payments industry experience preferred
- An influential and seasoned strategic leader with experience engaging and collaborating across complex global teams and local markets to deliver best-in-class content
- Proven record of implementing strategic initiatives, policies and operational decisions
- You have a bias for action, not bureaucracy, and are able to act nimbly and quickly while rallying cross-functional teams and senior execs behind a shared vision
- An organized, independent, and deadline-driven individual with preferred experience in a large creative organization
- Must have proven ability to drive results with a high degree of personal initiative and leadership in a fast-paced, dynamic environment with limited resources
- Executive presence, strong written and oral communication, including large-group presentations
- A thought-leader, change agent, and champion of developing new ways of working
- Must have strong leadership experience with a desire to mentor and grow teams
Additional Information
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 176,900.00 to 256,500.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
