Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do
Our Global Solutions Marketing team is responsible for crafting compelling narratives and assets that illustrate how Docusign Intelligent Agreement Management (IAM) empowers customers in our core industries, lines of business, and international regions to transform their agreement processes - and their businesses - with our suite of tailored agreement management applications. As Senior Product Marketing Manager - Financial Services (FINS), you will be responsible for communicating the value and increasing marketing effectiveness for Docusign’s products and solutions targeted at the Financial Services and Insurance industries. You’ll be responsible for developing a deep understanding of our customers, their challenges, and how our portfolio of solutions can help them deliver better results. This is a highly cross-functional role, in which you’ll partner closely with our Marketing, Sales, Product Management, and Field Enablement teams to arm stakeholders with compelling messaging that helps to generate and convert demand at various stages of the sales cycle.
This position is an individual contributor role reporting to Sr. Director, Global Solutions Marketing.
Responsibility
- Own messaging and assets that highlight the value of Docusign IAM applications and solutions, targeting the Financial Services and Insurance industries
- Partner with Sales and Marketing stakeholders to generate demand, convert opportunities, and drive awareness by activating your solutions messaging
- Support the development and prioritization of our GTM strategy and product roadmap for applications targeting the Financial Services and Insurance industries
- Conduct market analysis and research to identify customer needs, refine messaging, and prioritize go-to-market opportunities in the FINS industry
- Develop and maintain feedback loops with key stakeholders to ensure their needs are being met and content is performing with key customer audiences
- Monitor and report on product performance and key trends in the FINS vertical
- Partner with International Solutions Marketing team members in-region to support localization and transcreation of priority content for international markets
What you bring
Basic
- 8+ years product marketing or equivalent GTM experience in the B2B SaaS space
- BS/BA degree or equivalent in relevant experience
- Experience partnering with cross-functional teams in Sales, Marketing, Product Management, and Field Enablement, in a B2B setting
- Proven ability to understand and distill complex topics into simple, compelling messaging that is understandable for non-technical audiences
Preferred
- Excellent verbal and written communication skills
- Self-starter who can drive cross-functional initiatives with minimal guidance
- Experience working in or marketing to the Financial Services and Insurance industry
- Experience in one or more of the following categories: eSignature, Contract Lifecycle Management, Configure-Price-Quote (CPQ), Customer Relationship Management (CRM), or other business process automation tools
- Experience marketing or selling multi-product solutions
- Experience partnering with Product Management teams to develop long-term product roadmaps for software solutions
Job Designation
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Wage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $134,900 - $216,975 base salary
Illinois and Colorado: $129,000 - $182,250 base salary
This role is also eligible for bonus, equity and benefits.
Equal Opportunity Employer
It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
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