Senior Product Marketing Manager, Amazon Bedrock, AWS AIML Product Marketing Team
Job ID: 2728591 | Amazon Web Services, Inc.
Are you excited about going deep with customers—including Amazon teams—adopting generative AI technology? Do you want to develop messaging and positioning the large language models (LLMs) and other foundation models (FMs) support by Amazon Bedrock and Amazon SageMaker? Are you thrilled to be a key part of AWS where we have been democratizing machine learning and shaping the world’s AI technology? Are you excited to be part of a team of product marketers shaping our generative AI story, and making sure all the most innovative startups build, train, and deploy their models here? Our AI/ML Product Marketing Team is excited to add a Sr. Manager, Product Marketing Manager to our team to drive these exciting initiatives!
The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with generative AI. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.
This role may sit in any of these locations: Boston, MA, USA | Santa Clara, CA, USA | Seattle, WA, USA. Relocation offered to these locations only from within the USA only.
Key job responsibilities
- You will be part of the team responsible for defining our positioning and messaging to customers who are in the process of deploying generative AI with Amazon Bedrock, our flagship generative AI service, focusing in particular on our Amazon-built LLMs.
- You will create the most compelling content to help customers understand the use cases and value propositions, and building the right programs to increase customer engagement and service adoption.
- You will help define the strategy for how we reach our customers as they build on our models. You will collaborate closely with product marketers across the organization.
- You will work with AWS customers to understand how they are deploying AWS generative AI to transform their practices.
- You will work closely with the keynote team, the re:Invent team, and the exec communications teams and the single-threaded leader and sales leadership for AI and ML to identify the most strategic customers to underscore our AWS ML differentiators, and link with our generative AI messaging. You will work closely with these stakeholders to ensure we understand the adoption journey these customers are going through, and we develop them into game-changing references.
- You will get to work on a rapidly growing business and have a big impact every day.
A day in the life
- Drive messaging and positioning for our model offerings, and related services and capabilities.
- Compelling and strategic customer references, including deep dives on ROI from deploying generative AI use cases, qualitative proof points, and more.
- Craft & develop compelling audience-specific messages, content and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, how to guides etc.).
- Develop and execute on breakthrough product marketing activities that reach target audiences effectively.
- Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives.
- Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals.
- Develop and launch training, tutorials and promotions to increase adoption of products.
- Continuously measure and optimize product marketing initiatives.
- Lead a team of marketers focused on developing the best materials to win in the marketplace with generative AI.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
BASIC QUALIFICATIONS
- Experience leading go-to-market for consumer software or hardware product launches.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- 7+ years of product marketing experience specifically in software or technical domain with 2+ of those focused on AI/ML domain.
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting.
- Experience using data and metrics to measure impact and determine improvements.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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