Senior Product Marketing Manager, Amazon Bedrock, AWS AIML Product Marketing Team
Job ID: 2728591 | Amazon Web Services, Inc.
Are you excited about going deep with customers—including Amazon teams—adopting generative AI technology? Do you want to develop messaging and positioning for the large language models (LLMs) and other foundation models (FMs) supported by Amazon Bedrock and Amazon SageMaker? Our AI/ML Product Marketing Team is excited to add a Sr. Manager, Product Marketing Manager to our team to drive these initiatives!
The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that help customers do more with generative AI. We look for ways to measure the impact of our work on service adoptions, transitioning from strategic plans to detailed execution multiple times per day. We enjoy supporting a fast-paced and highly cross-functional organization.
This role may sit in any of these locations: Boston, MA, Santa Clara, CA, or Seattle, WA. Relocation offered only from within the USA.
Key job responsibilities
- You will be part of the team responsible for defining our positioning and messaging to customers deploying generative AI with Amazon Bedrock, focusing on our Amazon-built LLMs.
- Create compelling content to help customers understand use cases and value propositions, building programs to increase customer engagement and service adoption.
- Define strategy for reaching customers as they build on our models, collaborating closely with product marketers across the organization.
- Work with AWS customers to understand how they are deploying AWS generative AI to transform their practices.
- Collaborate with the keynote team, re:Invent team, and sales leadership to identify strategic customers, ensuring we understand their adoption journey.
- Work on a rapidly growing business and have a big impact every day.
A day in the life
- Drive messaging and positioning for our model offerings and related services.
- Develop compelling customer references, including deep dives on ROI from deploying generative AI use cases.
- Craft audience-specific messages, content, and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, how-to guides, etc.).
- Develop and execute breakthrough product marketing activities that effectively reach target audiences.
- Partner with other marketing teams to drive and execute global marketing initiatives.
- Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists.
- Develop and launch training, tutorials, and promotions to increase product adoption.
- Continuously measure and optimize product marketing initiatives.
- Lead a team of marketers focused on developing the best materials to win in the marketplace with generative AI.
BASIC QUALIFICATIONS
- Experience leading go-to-market for consumer software or hardware product launches.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- 7+ years of product marketing experience specifically in software or technical domain with 2+ of those focused on AI/ML domain.
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting.
- Experience using data and metrics to measure impact and determine improvements.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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