Added - 09/24/24 CRM Manager 9329 Marketing/Branding San Francisco, California | Freelance
CRM Marketing Manager
About the Team:
The Retention team’s mission is to build lasting relationships through personalized, scalable, cross-channel experiences that drive retention and engagement. To accomplish this mission, we develop lifecycle programs that connect, educate, and support drivers from the moment they sign-up through their last dash. Our focus areas include improving the driver onboarding process, strategizing incentive structures to motivate long-term, and maintaining healthy fleet dynamics in each city as the business grows in scale and complexity. Our team has diverse skill sets across marketing, strategy, and operations that allow us to test and scale programs that improve the dashing experience.
About the Role:
As a member of the Retention Marketing team, you will own ad hoc and recurring communications that target to improve onboarding and retention so that every driver has the information needed to be successful on the platform. You’ll leverage email, SMS, push, and in-app messaging that have a direct impact on the ability to earn (i.e. education, equipment, incentives) as well as the greater business. You will collaborate with all parts of the business including Product, Strategy and Operations, and Analytics to ensure the campaigns and programs meet the growing needs of drivers and contribute to our business goals.
You’re excited about this opportunity because you will:
- Develop, test and implement CRM strategies to improve go-to-market strategies across the business.
- Experiment with new strategies and CRM tactics to increase the quality of in different business verticals and deliver a personalized end-user experience.
- Create the strategy and framework to automate scaled communications and increase operator efficiency.
- Manage end-to-end development and execution of email, SMS, push and in-app campaigns, including driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
- Set up and monitor complex journeys, triggers and automations, partnering with engineering to ensure dynamic events and data are properly routed to our CRM platform.
- Analyze campaign results, develop benchmarks, and create and share regular performance reports.
- Manage the CRM on-call process including project intake, tracking and execution.
- Manage the bi-weekly newsletter and collaborate with Brand to increase engagement and effectiveness.
We’re excited about you because:
- 4+ years’ experience in lifecycle, email, or retention marketing. Experience working on early lifecycle programs is a plus.
- Strong analytical skills: able to create data-driven marketing campaigns end to end.
- A record of driving business results via cross-channel marketing campaigns.
- Strong cross-functional management and interpersonal skills.
- Deep experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems; Experience with Braze is a plus.
- Familiarity with data visualization platforms such as Sigma, Tableau, etc.
- Extremely organized, dependable, self-motivated & ability to multi-task.
- Bachelor’s degree or equivalent experience.
Duration: 6 months+
Location: Remote
Compensation: $66.67/hr
#J-18808-Ljbffr
