San Francisco — hybrid/remote — full-time, permanent
Marketing Manager, LATAM
The Marketing Manager will collaborate with the Americas Marketing team to strategize and implement Supercell’s marketing activities in the Americas, with a pronounced focus on the LATAM market, particularly Brazil. This role is dedicated to ensuring that marketing initiatives are efficient and effective, aligning seamlessly with broader go-to-market strategies to enhance Supercell’s engagement and presence in key markets.
Responsibilities:
- Campaign Management: Oversee and execute marketing campaigns in alignment with strategies developed by the Marketing Lead, ensuring targets are met.
- Strategic Execution: Manage marketing strategies to ensure alignment with overall objectives as set forth by regional and global Marketing Leads.
- Digital, Social Media, and Influencer Engagement: Spearhead digital campaigns and manage social media and influencer strategies to ensure they resonate with the target audience, achieving desired engagement and conversion metrics.
- Partnership Collaboration: Collaborate with global teams to manage partnerships that enhance the Supercell brand and drive business growth.
- Go-to-Market Execution: Execute go-to-market strategies meticulously, ensuring operational excellence and delivery.
- Alignment: Synchronize marketing efforts with Supercell’s broader brand vision, maintaining consistency across all channels and touchpoints.
- Strategic Partnerships: Leverage strategic partnerships in the region to collaborate on key initiatives such as events and co-marketing campaigns.
Qualifications:
- Experience: Minimum of 8+ years in marketing, with a preference for candidates with experience in the gaming or entertainment industries. Experience in executing marketing strategies in the LATAM market, especially Brazil, is highly desirable.
- Language Proficiency: Fluency in Portuguese required; Spanish is a plus.
- Market Insight: Deep understanding of the LATAM and North American markets, particularly in gaming, with the ability to tailor strategies to local consumer behaviors and preferences.
- Digital Expertise: Proven track record in managing effective digital and social media campaigns.
- Collaboration: Strong collaboration skills to work effectively with global teams and manage significant partnerships.
- Communication Skills: Exceptional communication and interpersonal skills.
- Adaptability: Highly adaptable and resourceful in a dynamic and fast-paced environment.
What Success Looks Like:
- Short-term: Within the first 3 months, demonstrate proficiency in managing and executing aligned marketing campaigns.
- Mid-term: Within 6 months to 1 year, show measurable success in campaign execution that boosts brand awareness and player engagement.
- Long-term: Maintain effective collaboration with the Marketing Lead and global teams to ensure robust market presence and continual improvement in engagement metrics and ROI.
Considerations:
- Travel up to 50% (equivalent to every other week).
- Role is Hybrid in San Francisco, CA or Remote in Los Angeles, CA or Florida.
Benefits and Compensation:
The salary range based on your background, skills, and experience for this position is $125k – $187k. Your financial compensation model also consists of an annual bonus, RSU equity, and 401k. We develop Supercell as an employer for you to do your best work and to call this the best experience in your professional life.
About Supercell:
We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul, and Shanghai. Since our launch in 2010, we've released five games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters. Our mission is to create great games that as many people as possible play for years and that are remembered forever.
You Might Love It Here...
If you love games, Supercell is the place for you. We're made up of proactive, independent teams that have the freedom to do what they think is best for their players, our games, and the company.
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