NewGround is a leading design and delivery firm that serves financial institutions, retailers, hospitality providers, and corporations to create dynamic branded environments that inspire and align with strategic goals. Guided by our core values of communication, collaboration, innovation, service, and excellence, we prioritize the growth and well-being of our teams and clients in every project. As the Chief Marketing Officer (CMO), you will be instrumental in advancing these principles, leading our marketing efforts with a focus on fostering a culture that drives both internal success and a strong market presence, ensuring that excellence is reflected in every aspect of our work.
The Chief Marketing Officer (CMO) will spearhead our marketing and strategic partner accounts, fostering a culture of innovation and collaboration. With visionary prowess, the CMO will forge NewGround's corporate marketing strategies, orchestrating a symphony of teamwork with our business development team to execute them. This innovative leader will craft cutting-edge marketing strategies, guiding their implementation through adept management of internal teams, external agencies, and strategic partners.
KEY ATTRIBUTES
- Embody a Servant Leadership ethos, fostering harmonious interactions within and beyond the organization.
- Exhibit bold and pioneering strategic thinking as an intrinsic trait.
- Harness potent collaborative skills to steer teams in realizing business and marketing strategies.
- Communicate with eloquence, both interpersonally and in writing.
PRIMARY RESPONSIBILITIES
- Participate with the executive leadership team creating and implementing corporate growth strategies.
- Lead and inspire marketing and strategic partnerships.
- Sculpt and manage visionary marketing and business development strategies, aligned with our corporate growth objectives.
- Curate and oversee departmental budget.
- Engineer lead generation initiatives through a blend of internal resources and targeted digital advertising campaigns.
POSITION DESCRIPTION
- Cultivate the NewGround brand, amplifying its prominence.
- Craft and refine departmental presentation content, aligning it with NewGround's brand narrative.
- Forge a strategic alliance marketing blueprint, identifying and nurturing partnerships across diverse sectors.
- Take center stage at national and international trade shows, embodying the company's brand.
- Structure a corporate speaking strategy, involving NewGround's subject matter experts in global events.
- Design and implement presentation training programs for internal resources, fostering skill enhancement.
- Supervise dynamic proposal, RFP, and Strategic Alliance document creation.
- Guide corporate communications and white paper origination.
- Collaborate closely with the business development team, offering support tailored to their identified targets and real-time sales requirements.
EXPECTATIONS
- Rooted in the Servant Leadership ethos.
- A stickler for detail and meeting deadlines, championing thoroughness and excellence.
- Seasoned in driving pivotal corporate growth initiatives.
- Based in either our St. Louis, Chicago, or Denver offices.
- Flexible travel, projected to encompass less than 40% of working time.
EDUCATION AND EXPERIENCE PREREQUISITES
- Bachelor's degree in Marketing, Business Administration, or related field required.
- Minimum of five years excelling in strategic senior management roles.
- Minimum of three years of proven professional marketing leadership experience.
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