Sr. Manager of Paid Media
Location: Boston MA, Newburyport MA, Denver CO
(Hybrid: In office Mon-Thurs, Remote – Fri)
Matter is an independent and thriving brand elevation agency unifying PR, creative services, and marketing.
As we’ve grown, we’ve maintained focus on building and nurturing an inclusive, team-oriented and creative environment. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity and inclusion and value everyone’s unique story. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.
We are currently looking for a Sr. Manager of Paid Media to join our marketing team. Our ideal candidate understands how to integrate paid media within the overall marketing mix to deliver against our clients’ business goals. In addition, you should demonstrate an advanced understanding of target audience analysis, media analytics, and campaign optimization.
Here’s the mix of what you’ll be doing day to day:
- Lead media strategy and planning, translating client business goals into strategic paid media campaigns by recommending KPIs, audiences, formats, tactics, platforms, publishers, and projecting performance.
- Leading set up, execution, optimizations and reporting for paid media campaigns across Programmatic, Display, Meta, Twitter, LinkedIn, TikTok, Pinterest and traditional media formats.
- Creating monthly and/or quarterly reports for clients on goals and benchmarks to inform future strategies, working alongside the Analytics team to showcase results that have actionable plans.
- Overseeing budgeting recommendations and implementation for clients.
- Assist with campaign trafficking, tagging and billing, including trafficking programmatic campaigns in CM360.
- Work closely with publishers and media partners to negotiate media buys and stay up to date on new product offerings.
- Prepare and maintain key media buying documents such as authorizations, orders, traffic sheets, and flowcharts.
- Providing real-time competitive auditing, monitoring, and planning for key clients.
- Support in researching, preparing and pitching new business opportunities.
- Serving as a leader and expert in non-search paid media planning/buying, representing the Matter team internally and externally.
Along with creativity, drive and self-motivation, your previous experience and attributes will include:
- 6+ years of experience developing successful, measurable integrated paid media programs for multiple clients, both B2B and B2C.
- Knowledge and expertise of paid social media channels including but not limited to Meta, LinkedIn, Instagram, Snapchat, Pinterest, YouTube, etc. and other paid media channels including programmatic, OOH, print, radio, and TV.
- Strong analytical and creative thinking skills with the ability to generate insights, understand competitive analysis, and conduct market assessments.
- Spearheading and/or overseeing the setup, execution, optimizations and reporting for paid social campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
- Demonstrate knowledge of paid advertising across media channels; stays current on any changes in paid advertising and propose new format/partnership ideas for clients.
- Experience creating and implementing solid paid media strategies, goal-setting and reporting.
- Experience working with larger cross-functional marketing teams, implementing campaigns in B2C and B2B including lead generation and client acquisition.
- Track record of delivering results for clients; raising brand awareness, driving demand and creating creative high-impact connections with customers.
- A desire to work in a fast-moving, dynamic, team-oriented environment with the ability to manage multiple projects simultaneously.
- Exceptional verbal and presentation skills.
- Bachelor’s degree or equivalent relevant business experience.
Why Matter? A healthy culture requires healthy, happy people. That’s why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include:
- Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.
- A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.
- Competitive salaries, and lots of room for long-term growth and development.
- Top notch health, dental, and vision plans.
- Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.
- Paid volunteer time through our Helping Hands program.
- Matter Wellness program, featuring extracurricular activities and interoffice competitions.
- Employee referral program (get a $$ bonus for each referral we hire).
- Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more.
Compensation: The pay range for this role is between $95,000-$115,000 based on experience.
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.
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