For over 30 years, National Health Care Associates (National) and its affiliate centers have delivered quality post-acute care. Our growing network of short-term rehabilitation, assisted living, and long-term care centers is located throughout Connecticut, Maine, Massachusetts, New Hampshire, New York, and Vermont. Our Passport approach to better health combines compassionate care with clinical excellence to deliver innovative solutions across the care continuum, including managing patients post-discharge.
National is currently seeking a Director of Brand Management & Communications to join our corporate team.
What You'll Do:
The Director of Brand Management & Communications manages the daily operations of the Marketing Department and staff, overseeing all phases of Marketing, Communications, and Digital Media for National Health Care Associates and its affiliated projects and facilities.
Duties & Responsibilities:
- Systems development, management, and measurement.
- Coordination and/or direct implementation of marketing and communications programs through all stages.
- Plan, create, publish, and share new content across multiple social media platforms.
- Perform other duties as assigned by the Chief Business Development Officer and/or other C-suite Executives.
- Direct the materials development and distribution of corporate/facility collateral.
- Assist in securing the attention of various media to promote National Health Care Associates Corporate and staff.
- Assist with National Health Care Associates Communications events (i.e., trade shows, Alzheimer's Association, Walk-A-Thon).
- Maintain high visibility in the health care industry (i.e., involvement with health care/government organizations).
- Keep current on trends and occurrences in the Post-Acute and Long-Term Care industry.
- Utilize current social media trends, best practices, and technology across all platforms, data analytics.
- Research and make recommendations to Supervisor on new products/services and present to Partners, as appropriate.
- Work with SNF Administrators to provide consultation and assistance in areas of Communication: events, newsletters, census analysis, marketing committees, and other internal and external marketing activities.
What You'll Bring:
Qualifications:
- Bachelor’s degree in Communications, Marketing or related field.
- Minimum of 8 years of progressive experience in Healthcare Marketing (SNF/LTC, ALF, Hospital, Home Care, etc.), Digital Media, preferably in the long-term care or senior living industry.
- Strong knowledge of market dynamics, with a proven track record of driving revenue growth and market expansion.
- Exceptional strategic planning and analysis skills, with the ability to identify areas of opportunity.
- Demonstrated team management and project management capabilities, as well as the ability to lead cross-functional teams, motivate staff, and foster a culture of collaboration, accountability, and excellence.
What makes National Health Care Associates (NHCA) a GREAT fit for you?
When you join NHCA, you become part of a premier provider of short-term rehabilitation, skilled nursing, and post-hospital care. Our care team of more than 6,000 employees in six states has been providing care for patients throughout the Northeast for almost 40 years. We built a comprehensive network of services, carefully designed to address the individual needs of every person entrusted to our care.
Job Type: Full-time
Pay: $120,000.00 - $135,000.00 per year
Application Question(s):
- Do you have 7+ years of experience in Healthcare Brand Management, Marketing and Communications?
Experience:
- Branding: 7 years (Preferred)
Ability to Relocate:
- Wethersfield, CT 06109: Relocate before starting work (Required)
Work Location: Hybrid remote in Wethersfield, CT 06109
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