Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Job Description
Vice President Director, Data & Analysis
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we’re looking for an outstanding VP/Director—someone who can align data-driven strategy with client goals, direct ongoing client relationships, and lead a team of analysts and experienced team members. Sound like you? Read on.
Job Responsibilities:
As VP/Director, you’ll guide internal teams in driving business growth while consistently exceeding client expectations and strengthening the overall Digitas relationship. Your clients’ needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research.
Day-to-day, your role includes:
- Identifying strategic data-driven services that will allow clients to grow their business
- Assisting clients in defining analytics needs and developing solutions to solve those challenges
- Creating frameworks and methodologies for approaching major strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts
- Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
- Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
- Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
- Determining new opportunities among existing clients, and participating in new business initiatives
- Providing support, coaching, and training to assist in the career development of direct reports and the broader team
Qualifications
We’re looking for strong, impactful work experience, which typically includes:
- 10-12 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
- Experience managing a team and working across disciplines
- Strong analytical, critical thinking, and problem solving skills
- Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
- Knowledge of digital data technologies (identify solutions, web analytics, digital pixel tracking, site tagging, etc.) and media measurement/research study partners, particularly for sports marketing/sponsorship impact on business and brand
- Experience with data, measurement, and analysis of large sports sponsorship / sports events multi-channel activation campaigns (think Olympics, World Cup, European Cups, Superbowl, etc.) demonstrating rigor in thinking, methodology in approach, and polish in delivery
- Understanding of the sports world (more specifically soccer, golf, and endurance sports), its target audience, and competitive landscape to be able to partner with client and internal teams to set goals and develop measurement plans
- General knowledge of or direct experience with the media industry or CRM platforms are a plus
- A four-year college degree; advanced degree is a plus
- Proven leadership ability with strong client relationship skills
- In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape
- The ability to thrive in a fast-paced and deadline-driven environment
- Open to travel as needed
Got what it takes? We’d love to hear from you.
Additional Information
Digitas is an equal opportunity employer.
