Thank you for your interest in becoming part of the team at Legrand!
GENERAL PURPOSE
The Product Marketing Director is innovative and passionate about building a world-class Product Marketing Team across Legrand | AV. An energetic product marketing champion and dynamic leader who is able to drive product strategy, positioning, and messaging across our portfolio of brands. This role is a key contributor to Legrand | AV’s continued growth strategy acting as the glue between our Product Management, Marketing, Sales, Digital Experience, and Training teams. Building consistency in delivery across our brands to ensure a unified sales and customer experience is critical to success. Also responsible for strategic leadership, direction, and management of Product Marketing team members while managing plans and budgets.
Primary Responsibilities
- Drives overall product marketing strategy via a deep understanding of our product brands and competitors, as well as our current and prospective customers, their product needs and how they buy.
- Directs the product marketing teams accountable for developing product value propositions, messaging, and content that supports customer and prospect engagement.
- Defines the go-to-market positioning and oversees all product launches with measurable KPIs against key performance goals. Tracks & reports upon all other product marketing activities while providing insights and recommendations to improve results.
- Leads the transition from technical speak into language that conveys impactful product and solution benefits, demonstrates business value and tells the Legrand | AV brand(s) and solution stories that heighten engagement.
- Works closely with Product Management, Marketing, Sales, Digital Experience, and Training teams, acting as the gatekeeper of cross-brand/cross-platform product initiatives to ensure everyone is aligned and driving key goals.
- Facilitates the cross-brand product experience to increase consistency in approach as well as gives our sales team and customers a unified experience.
- Collaborates with product management and channel marketing to develop product positioning and narratives that resonate with our target markets and buyer personas.
- Oversees the competitive landscape; working with product marketing managers to evaluate, track, and monitor competitor trends, translating them into messaging that differentiates Legrand | AV brands.
- Oversees the development of product marketing training and tools to ensure consistency in product messaging, key capabilities, and how to effectively engage with customers.
- Serves as the central point of contact for all brands in an effort to provide front-line sales support for messaging and key initiatives.
- Formalizes and communicates a world-class product launch process with compelling benefits and meaningful requirements for our buyer personas.
- Translates strategic growth objectives into tactical plans and implements accordingly within planned spending levels.
- Continuously drives the team to create, enhance, and refresh product content to increase the value of resources to our partners.
- Actively seeks empathy from customers using design thinking methodologies and traditional research to ensure product launch plans meet their specific needs/wants/desires.
- Identifies and participates in major industry and partner events and conferences in support of our strategic business plans.
- Works closely with Product VP & GMs to ensure goals are aligned across the business.
- Adheres to all policies, procedures, and business ethics.
- Maintains company quality and legal compliance by adhering to internal approval processes on all applicable materials; initiating corrective action to ensure materials stay up-to-date.
- Understands workplace hazards and takes steps to proactively prevent and report hazards or injuries in the workplace. Cooperates in Safety Programs, initiatives, and investigations.
- Demonstrates our core values of Customer, People, Integrity, Teamwork, Continuous Learning & Improvement, and Empowerment & Accountability.
Management
- Develops and implements channel goals, objectives, policies, and procedures; analyzes and recommends strategies to improve effectiveness of operation; evaluates reports, decisions, and results in relation to established goals.
- Effectively manages, develops, and motivates direct and indirect reports. Monitors workloads; provides or arranges for back-up/additional resources as needed; effectively manages teams local and distributed, striving to build a culture that bridges physical sites.
- Responsible for all aspects of performance management including interviewing, training, performance evaluations, corrective action plans, and recognition for direct reports.
- Provides effective, constructive, and appropriate feedback and leadership to direct reports to foster a positive, team atmosphere; ensures personal and professional development of direct reports.
- Manages product marketing budget and provides guidance to the team on a monthly basis.
- Initiates and assists with the creation, development, and implementation of processes and procedures.
- Consistently supports compliance by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state, and local laws and regulations, and the Company’s policies and procedures.
Job Requirements
Essential Knowledge, Skills and Abilities Required:
- Proven ability to manage people; train and motivate employees at all levels, as well as delegate effectively.
- Ability to create compelling, differentiated messaging and value propositions.
- Exceptional communication, storytelling, and presentation skills with the ability to tailor messaging to different audiences; ability to take the complex and make it simple.
- Proven ability to make sound decisions within established guidelines.
- Functions well in a deadline-driven environment.
- Ability to make recommendations to effectively resolve problems or issues, by using judgment that is consistent with standards, practices, policies, procedures, regulation, or government law.
- Possesses high degree of professionalism and ability to handle confidential information.
- Highly motivated; highly creative self-starter; strong work ethic.
- Strong organization, planning, and budgeting skills.
- Sound understanding of marketing tools and methodologies.
- Proficient in Microsoft PowerPoint, Word, Excel, and Outlook tools.
- Strong written and oral communication skills with the ability to effectively tailor conversations with staff of varying experience and management levels to convey the process, expectations, and needs.
- Ability to demonstrate flexible and efficient time management and to appropriately prioritize workload based upon organization or department needs.
- Ability to multi-task and manage several projects through completion at one time while providing high attention to details.
Minimum Education And Experience Required:
- Bachelor's Degree in engineering, marketing, or related area, and a minimum of 12 years progressive experience working in product marketing, marketing, or relevant education and experience, with a minimum of 5 years supervisory/management experience; or combination of relevant education and experience.
Special Job Requirements
- Ability to work long hours and a varied work schedule as required to support the Company’s operations and business objectives.
Preferred Qualifications
- Master’s Degree in marketing or related area.
- Industry experience in AV or IT or consumer technology marketing.
- Digital marketing experience including social media.
- Content development, calendarization & Account Based Marketing/personalization experience.
- Experience in using Sitecore CRM, Salesforce.com, SAP, etc.
- Technical acumen and basic understanding of engineering and regulatory requirements.
- Experience with and passion for innovative activities and mindsets such as Design Thinking.
- International experience working with global teams.
- Previous intellectual property (patent, trademark) experience.
WORKING CONDITIONS/PHYSICAL DEMANDS
- While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for data entry on a keyboard. The employee will periodically be required to stand for the majority of the working day at trade shows.
- General office environment.
- May require regular ground travel within local metropolitan area.
- Long-distance or air travel as needed – approximately 10% travel.
Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.Legrand is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, age, sex, national origin, sexual orientation, ancestry; marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.If you'd like to work in a fun, creative, business-casual environment that offers a comprehensive benefit package, we encourage you to apply!
Legrand is an equal employment opportunity employer.
For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal information.
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