Job Title: Regional Marketing Director, Multifamily
Job Description Summary:
ESSENTIAL FUNCTIONS / RESPONSIBILITIES:
- Work with Regional Property Managers and Property Managers on creating and implementing strategic marketing plans.
- Develop community marketing budgets and operate within this budget, making recommendations for marketing (advertisements, collateral, promotional events, and gifts) as necessary.
- Coach community staff on how to properly engage, track, and follow up with neighborhood outreach efforts.
- Work with onsite teams and vendors to ensure marketing collateral is correct and fits within the property and Cushman & Wakefield brand standards.
- Monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic.
- Maintain knowledge of competitive market conditions.
- Extract management information from all management sources and systems and apply this data to each community’s marketing needs (Review analytics and make recommendations).
- Support marketing initiatives at the community level by reinforcing monthly marketing calls, new resources/rollouts, and providing training and coaching to staff as necessary.
- On a limited basis, review collateral material from both internal and external graphic design and printing sources, providing feedback to ensure all marketing communication material adheres to brand standards.
- Recognize any collateral or business practices that are not in accordance with Cushman & Wakefield brand standards or other requirements and assist in updating these items to company standards.
- Understand various marketing products to ensure correct pricing, availability, photos, etc. are being shown online.
- Assist with facilitation of monthly marketing calls.
- Ability to troubleshoot a struggling asset and develop an action plan to increase occupancy and resolve challenges.
- Attend bimonthly RVP calls with your regions and prepare discussion materials for regional meetings.
- Monitor the execution and completion of tasks identified during these meetings or calls.
- Encourage a direct and positive relationship between community and company.
- Continually research and make recommendations on new opportunities and marketing channels in the local market.
- Participate in new business opportunities within the region and serve as the primary point of contact for Marketing with new business endeavors within the region.
- Provide direction, guidance, and support to Marketing Manager and Marketing Coordinator positions.
- Perform any and all other projects and tasks as directed.
JOB REQUIREMENTS:
- Education and/or Experience: College degree or equivalent experience; 3 plus years of industry experience in a marketing discipline.
- Property and market experience preferred; Knowledge of Yardi product suite is a plus.
- Skills/Specialized Knowledge: Proficiency in MS Office (Word, Excel, and PowerPoint).
- Excellent written and verbal communication skills.
- Ability to take initiative and work independently while contributing to the overall success of the Cushman & Wakefield marketing department and team.
- Effectively organize, prioritize, and time manage workload.
- Maintain discretion when working with sensitive and confidential information.
- Other Requirements: Positive attitude, flexibility, and ability to multi-task.
- Work environment: Normal office work environment with little or no exposure to undesirable elements; travel within the region at times for site visits, client meetings, and new business meetings.
Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other characteristic protected by state, federal, or local law. In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email HRServices@cushwake.com. Please refer to the job title and job location when you contact us.
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