About Copado:
Copado is the #1 DevOps Platform for Salesforce and the Cloud. We harness the power of native CI/CD and Robotic Testing to drive digital transformation for 1,000+ of the most innovative brands on the planet — from Coca-Cola to eBay to Volkswagen. Our low-code platform unites non-technical admins and pro-code developers on the same system and empowers enterprises to scale end-to-end software delivery across multi-cloud environments.
The impact on your business? 20X faster releases, 94% fewer production bugs and 46% more Salesforce ROI. The impact on your team? No more late nights, weekend war rooms or stressful release days.
Overview
We are seeking a strategic and execution-focused Senior Growth Marketing Manager to lead our external marketing initiatives. This role plays a pivotal part in shaping the success of our go-to-market (GTM) launches. You will drive strategy, oversee complex projects, and collaborate across teams to deliver results-driven campaigns that accelerate growth.
Responsibilities
- GTM Strategy Development: Design and implement comprehensive GTM strategies that align with company goals and target markets. Drive alignment between product, sales, and demand generation functions.
- Project Management Leadership: Establish and manage detailed project plans for GTM launches, setting clear milestones, tracking progress, and ensuring timely delivery. Proactively identify and mitigate potential risks.
- Campaign Execution and Optimization: Oversee end-to-end execution of campaigns across various channels (paid advertising, content marketing, email, etc.). Analyze campaign performance, identify trends, and continuously optimize campaigns to meet and exceed KPIs.
- Multi-Channel Expertise: Possess strong knowledge of diverse digital marketing channels and tactics. Understand the most effective strategies to engage target audiences and drive growth.
- Cross-Functional Leadership: Lead cross-functional teams effectively, fostering collaboration and clear communication between marketing, sales, product, and other stakeholders.
- Data-Driven Decision-Making: Develop a deep understanding of performance metrics. Translate data into actionable insights that shape marketing programs and strategies.
- Thought Leadership: Contribute to thought leadership content and share best practices within the marketing team and other relevant stakeholders.
Skills And Qualifications
- Minimum of 5 years of growth marketing experience, with a track record of driving measurable growth through successful campaigns.
- Project Management Expertise: Demonstrated proficiency in project management methodologies, tools, and techniques.
- Leadership and Influence: Inspire and motivate teams to achieve ambitious goals, even without direct authority.
- Problem-Solving and Resourcefulness: Excel in solving complex problems creatively and independently managing resources.
- Strategic and Analytical Mindset: Possess a strong data-driven approach to make impactful strategic decisions and refine tactics.
- Excellent Communication and Presentation Skills: Clearly articulate complex information to internal teams and external partners/agencies.
Travel Requirements
This role may require up to 20% of travel time.
Working Conditions
The duties of this job are performed either in a remote work-from-home environment or in a typical office environment which is well-lit, temperature controlled and free from hazards. Some noise and distractions may occur.
We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline only. The exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, generous PTO, and a parental leave program.
Salary Range (OTE)
$140,000—$145,000 USD
Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.
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