Industry Marketing Manager, Corporate Solutions (Remote)
Qualifications
- 5+ years of experience in marketing, with success building and scaling B2B marketing programs
- Proven experience in B2B lead generation with a focus on industry-specific campaigns
- Hands-on experience working with Sales against an enterprise-level, named account list
- Strong understanding of the B2B sales cycle with the ability to tailor marketing strategies to a defined segment
- Hands-on experience managing Account Based Marketing programs
- Experience working in marketing automation tools, particularly Hubspot
- Equal parts creativity and technical prowess
- Be fluent enough to do the basics yourself, and articulate enough to communicate what you need to the experts on our creative and analytics teams
- A “figure it out” mentality that drives you to take ownership in the face of ambiguity
- You’re not afraid to fail and do better the next time
- Demonstrated ability to collaborate with cross-functional teams and to lead projects as an independent contributor
Responsibilities
- In this role, you will be responsible for developing and executing comprehensive marketing strategies to help us achieve ambitious growth targets within a defined industry vertical
- Market analysis: Understand and interpret our market and qualitative research to understand industry trends, customer needs, and the competitive landscape
- Use insights to inform Product Marketing and our go-to-market strategies within a focus industry
- Strategy development: Collaborate with cross-functional teams to develop and implement effective messaging and marketing strategies aligned with the overall business goals
- Identify target audiences and target segments that will deliver maximum impact
- Campaign planning and execution: Develop and oversee the execution of integrated marketing campaigns, utilizing channels that include digital marketing, events, content marketing, and more to meet our aggressive lead generation targets
- Sales enablement: Collaborate with the sales team to provide them with the tools, resources, and messaging needed to effectively engage prospects within an industry vertical
- Ensure alignment between marketing efforts and sales objectives
- Analytics and reporting: measure the effectiveness of industry marketing initiatives, providing regular reports on KPIs and iterating to drive outcomes at scale
Benefits
- The national cash compensation range for this role is $101,000 - $133,000
- Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above
- This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance)
- You’ll get a compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization
- You’ll also get sane working hours and great flexibility around work/life balance
- Market salary, stock options, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, and great co-workers.
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