Director, Product Marketing

Wellth • Remote (CA, United States) • $200k - $250k / year • 1m ago

OVERVIEW

Wellth is a fast-growing digital health startup headquartered in Los Angeles that just raised our Series B from leading investors including SignalFire. Our mission is to help people living with chronic conditions make healthier choices, every single day.

We use behavioral economics, habit science, and technology to motivate behavior change in some of the highest need and most underserved populations in the US, drastically changing their quality of life and health outcomes. We have demonstrated results with several large insurers and health systems (e.g. reducing hospitalizations by over 40%), and are now rapidly scaling. Our goal is to be the category leading in improving health outcomes for hard to engage populations.

But most importantly, our work quite literally saves lives every day. We are a mission-driven company where you work with incredible talent and see tangible differences directly from your impact and influence.

Visit us at www.wellthapp.com for more information.

SUMMARY

As the owner of Product Marketing at Wellth, you will be our foremost patient/user advocate! We are looking for someone who can examine a patient population and understand their motivations, fears, how they use healthcare, what makes them tick, develop and communicate to others the marketing strategy, channel strategy, message, tactics, and what success looks like, and drive awareness, enthusiasm, and participation in our programs. Being supported by Wellth is no cost to patients - we just have to get the word out!

You will work closely with Product, Design, Behavioral Science, Data, and Operations teams. We’re not just “doing marketing”, we’re conducting deep user research, focusing on patients that need our help the most, building out products, scaling with automation, constantly experimenting, and measuring everything. You are the type of person who can tap their right brain for creative thinking and approaches, and to tell a story, and then their left brain to create processes that scale and can be systematically optimized.

Success in this role is to generate awareness, interest, and enthusiasm in our target patient markets - those with chronic conditions that need help building healthy, lasting habits to help them feel their best every day and stay out of the hospital.

CORE JOB FUNCTIONS

Conduct qualitative user (patient) research to build a rich profile of our target patients/members and their needs, wants, challenges, and motivations; act as the “voice of the patient user” within Wellth.
Craft our product “brand” to our patients as well as messaging and positioning. Wellth doesn’t cost anything for a patient, but why should they give us their time and their trust?
Build and evolve messaging used to communicate the value of our (no-cost!) offering to patients across marketing channels. Own specific channels including email, SMS, Direct Mail, Social, phone, and more.
Identify and create high-value content to aid in the conversion funnel, examples being video, testimonials, web copy, blog posts, social posts.
Develop and evolve segmentation that guides the entire patient journey from outreach to onboarding to successful and lasting health habit formation.
Research and identify opportunities for new use cases and patient populations.
Conduct quantitative research and analysis in order to test/measure/learn (e.g. A/B Testing).
Collaborate on product design and the launch of new capabilities.

REQUIREMENTS

Bachelor’s degree

Minimum of 5 years of marketing experience within a consumer-focused product, ideally healthcare or wellness.

MUST BE an experienced writer with very strong written and verbal communication skills.

Have strong analytical, problem-solving, and project management skills.

Experience in market research, sales, and product marketing engagement.

Tremendous empathy, inclination to take initiative, and a collaborative attitude.

Natural curiosity, a fearless question asker, detail-oriented and have a passion for healthcare.

NICE TO HAVES

Experience w/ Medicaid/Medicare patients huge plus.

Experience with marketing automation.

This is a varied role with a growing team and you will touch many different areas of the business. The core of this is deep knowledge of the patient and what motivates them to engage and be successful.