About the Position
The Vice President of Growth will be a critical role on the Marketing team.
Reporting directly to the EVP of Marketing, the Vice President of Growth is responsible for driving business growth and revenue across all of Dynata's segments and channels. We seek a highly motivated and proactive individual with experience in developing growth strategies and campaigns designed to fuel revenue growth.
Responsibilities:
- Develop and execute a cohesive marketing/campaign plan to drive customer acquisition, retention, and cross-sell across multiple customer segments globally.
- Bring new products, programs, promotions, and packages to market to win share, enter new markets, and expand revenue opportunities.
- Understand the market, customer opportunities, and competitive intelligence.
- Apply and evolve customer segmentation strategies.
- Own the customer journey and optimize the effectiveness of existing marketing channels such as emails, social media, websites, etc., based on data-driven insights.
- Manage channels and partnership marketing efforts.
- Develop and execute offers.
- Develop and execute channel strategy.
- Manage the company's Demand Generation and Product Marketing functions.
- KPIs and accountability for customer acquisition, product interest, retention, revenue, and win rate. Leads, MQL, Return on Ad Spend.
Who you will work with:
- Work with stakeholders across the commercial organization including sales, sales enablement, brand marketing, product, in addition to external agencies (media) across several business segments.
Requirements and Skills:
- Proven work experience in growth marketing: product marketing and/or demand generation with demonstrated success.
- Demonstrable experience designing and implementing successful marketing campaigns across channels and markets.
- Solid digital experience spanning HubSpot, SEO, web analytics, and Google Adwords.
- Self-starter, hands-on, and able to work in a fast-paced environment.
- Excellent communication skills.
- Strong analytical and project management skills.
- Strategic mindset, with the ability to make difficult decisions.
- 10 years of experience.
- BSc degree in Marketing, Communications, or relevant field.
- Experience working in a project management tool such as Monday.
At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.
Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity.
The salary range for this position is $170K-$210K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.
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