The Director of Sales is responsible for managing occupancy development of the community, actively marketing the community by networking in the local community with residents, families, discharge planners, social service workers, local community business organizations, and other referral sources.
Key Responsibilities:
- Maintains a high level of occupancy.
- Maintains up-to-date records of all communication with prospective customers using the appropriate lead management system specified by the Regional Director of Sales and Marketing.
- Oversees the tracking of prospective customers from initial contact through to close and move-in.
- Possesses and maintains a strong knowledge of the community, its benefits, and the services provided.
- Possesses and maintains a strong knowledge of all competitors’ unique selling points, services provided, and rates.
- Builds and maintains a positive and trusting relationship with prospects through listening and understanding needs and asking questions to acquire more information about specific situations.
- Remains current on unit status and vacancy map.
- Introduces prospective residents and family members to associates, as well as other residents, providing opportunities for them to experience the benefits and warmth of the community.
- Guides the prospect to make the decision that best fits their individual needs.
- Attempts to close early and often.
- Is able to overcome objections and close the sale.
- Meets sales, phone out, and appointment standards on a consistent basis.
- Provides regular reports to the Director of Sales & Marketing regarding sales achievements, status of interested prospects, and implementation of the marketing plan.
- Provides the family with all move-in paperwork and ensures that it is completed and returned within the specific time frame prior to move-in.
- Works with the Director of Resident Care, Director of Assisted Living, or Director of Memory Care to schedule an assessment with the resident as required.
- Informs all associates of the pending move-in date and the necessary information about the resident.
- Assists the resident and their family with the transition process through ongoing communication and sensitivity.
- Provides direction and support to other sales staff in achieving and exceeding the community’s sales and move-in goals.
- Works with the Director of Sales & Marketing (if applicable) to establish an exchange of information on inventory and other sales issues in order to anticipate and prioritize fast resale of cancelled contracts.
- Maintains and protects confidentiality of resident information.
- Carries out other duties as assigned by the Director of Sales & Marketing or Executive Director, including any on-call responsibilities and MOD requirements.
- Attends required community meetings and completes required reports in a neat and timely manner.
- Availability to work evenings and weekends if necessary.
- The ability to work in a safe and alert manner and take ownership for associates’ safety and the safety of the residents.
- Must disclose any medication that might impair the associate’s ability to perform the job safely or competently.
Non-Essential Functions:
- Leads by example, exhibiting the CORE Values through servant leadership.
- Encourages teamwork and promotes company philosophy.
- Participates in Life Enrichment activities when able.
- Is prompt and able to perform the required duties of the position on a regular, predictable basis.
- Becomes familiar and understands how to report a missing person using the Safe Return program or equivalent.
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