Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security.
Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, St. Louis, Bangalore, London, Melbourne, Taipei, and Tokyo. Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events (pre and hopefully post-Covid) and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive.
As the Director of Web and Digital Strategy at Netskope, you will build and manage all website and digital marketing interactions with prospects to help drive awareness, lead generation and pipeline to fuel the Netskope growth. This includes leading our Web presence via Netskope.com. This is a leadership position that will manage a team of internal marketing rockstars and external agencies.
Responsibilities
- Lead the development of a comprehensive web strategy to improve the user experience, provide brand consistency and SEO optimization across all sections of the website.
- Partner with regional sales and marketing teams to build and maintain international Web presence for major markets.
- Manage and optimize our digital marketing channels including search, email, online advertising and retargeting.
- Design and implement a digital marketing strategy aimed at achieving awareness, lead gen and pipeline goals across our entire product portfolio.
- Drive innovation and creative execution across digital channels.
- Partner with Campaigns, Product Marketing and Corporate Comms teams to ensure our digital marketing strategy is aligned to our content and brand strategy.
- Lead a team of web and digital marketing managers. Promote the team members to continuously upgrade their skills, knowledge and productivity to grow professionally.
Qualifications
- 10+ years of experience in digital marketing and website strategy.
- 5+ years of team management/leadership experience.
- Strong understanding of B2B sales process and opportunities for digital interactions with B2B prospects.
- Proven ability to build and operate large websites.
- Experience managing paid digital marketing channels.
Education
- Bachelor's Degree in Marketing preferred.
Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statuses, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.
Netskope respects your privacy and is committed to protecting the personal information you share with us, please refer to Netskope's Privacy Policy for more details.
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