Sr. Manager, Marketing Operations (Americas)
As the Sr. Manager, Marketing Operations you will be a vital member of the Vans Americas Marketing Operations team that is charged with orchestrating the planning and execution of highly effective Marketing campaigns that drive growth for our brand at every point of distribution. You will play a critical role in modernizing the Go-To-Market process, creating connectivity and unlocking efficiency to enable Vans Americas Marketing team to tell our most important Brand, Sports and Product Marketing stories each season, consistently across the globe.
Your dedication, passion and attention to detail will make the Vans Marketing team the most efficient team in the industry, enable us to be a globally consistent and locally relevant brand and as a result supports Vans in reaching our long term brand and financial goals. Your passion for collaborating, organizing and helping others is infectious and your interest in action sports, art, music and street culture will put you at the center of a brand that continues to write history and is at the forefront of Marketing innovation, design and culture.
Join the Vans Family
Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART– also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.
At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
How You Will Make a Difference
What you will do:
- You will be the creator, owner and manager of the seasonal Internal Marketing Calendar and ensure that all parties are aware, informed and signed up to meeting marketing deliverables in connection with the Go-To-Market process.
- You will manage all seasonal Go-To-Market deliverables for Brand Marketing, Category Marketing, Retail/DTC Marketing across Marketing functions and cross-functionally with Strategy/GTM, Merchandising and Design and other functions as applicable.
- You will act as the conduit between the Marketing and Creative teams to ensure calendar, milestone, and deliverable alignment takes place.
- You will work with the Marketing team to build, plan and track budgets, deliverables, and milestones across projects.
- You will serve as a key thought partner and advisor in reshaping Marketing GTM processes to support the evolving needs and requirements of the Americas Marketing team, and lead implementation across teams.
- You will lead the development and rollout of an integrated Smartsheet framework to include all Americas Marketing functions with extension to Regional Marketing teams, to support a single point of access for Marketing GTM milestones and updates year-round.
What success looks like:
- You will embed yourself in the Americas Marketing team and be the subject matter expert on GTM and Operational processes.
- The Americas Marketing teams will always understand and be aware of what’s due when and what’s coming up next to ensure GTM success each season.
- You will help the Vans Marketing Operations team achieve its near and mid-term strategic objectives and goals.
- Our team is better when you are a part of it and the Americas Marketing organization feels and operates like a true team with clear accountabilities, objectives and success metrics connected to Marketing Operations and GTM.
Skills For Success
Years of Related Professional Experience: 5+ years
What we expect you already know:
- Expert knowledge of building and managing a GTM process, across multiple functions
- Ability to prioritize, multitask and adjust in a dynamic, fast-changing environment while driving results and maintaining a high level of accountability
- Possess a strategic mindset and ability to understand, assess and problem solve
- Excellent project management and organization skills with impeccable attention to detail
- Stellar communication skills and ability to drive cross-functional engagement and buy-in
- Comfortable delivering presentations and speaking to large audiences
- Experience working in a large, highly complex global organization and understanding of cultural nuances
What we will teach you:
- How to create Global and Regional cross-functional alignment to common goals within a matrixed, Vans organization
- How to operate a cross functional Go To Market process working with Global and Regional Marketing teams
- How to build and sustain positive working relationships with peers at all levels of the organization
- How to align functions, content, and prioritize competing demands and ultimately, drive accurate and on time delivery for Go To Market materials to drive consistency for a Global Brand
- Further develop your ability to communicate, influence, and build consensus among teams with a variety of priorities
What’s In It For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day.
We just have one question. Are you in?
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