Job Description:
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.
Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants. Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members. The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks. For more information, visit www.rakuten.com.
SUMMARY
The Rakuten Rewards Brand & Creative team is looking for a Director of Social Media (owned) and Influencer Marketing. This important role focuses on growing our social communities and developing and executing a comprehensive social media and influencer strategy that will drive relevance, engagement and consideration for our brand. We are seeking a thought leader in this space who combines creativity with analytical expertise to spearhead our efforts across all social channels. This person will be the global center of excellence for owned social media and brand influencer. He/she will directly lead the US team as well as provide expertise, guidance and brand stewardship to the team in Canada, UK and future new markets.
KEY RESPONSIBILITIES
- Strategic Leadership: Drive the strategic vision and execution of social media and brand influencer strategies that are aligned with overall marketing goals and programs; including channel playbooks, content calendars and learning/measurement plans.
- Global Collaboration: Partner with social media leads in Canada, UK and future international markets to ensure global social media and brand influencer excellence, including finding ways to drive efficiency by leveraging US strategies and assets when applicable.
- Agency Partnership: Lead the partnership with Influencer marketing agency to develop, execute and measure Influencer programs in key moments throughout the year.
- Performance Analysis: Regularly analyze campaign performance to refine strategies, optimize budget spending, and evolve content creation; share out regularly with broader team.
- Creative Briefing: Write clear briefs to the Creative team for content development.
- Cross-functional Support: Collaborate with teams (e.g. Partnerships, Referrals, etc.) within the organization with social media and/or influencer strategies and content that contributes to their respective goals and programs.
- Subject Matter Expertise: Serve as the subject matter expert for all social platforms and social tools, driving leadership, new ideas and team education. Build relationships with key social media platforms and partners to stay up to date on the latest innovations and best practices in creative execution.
- Trend Monitoring: Keep abreast of the latest trends in social media and influencer marketing, regularly sharing with the broader team to inspire content creation.
- Process Adaptation: Adapt process and resources for content development as needed in partnership with Creative and Operations stakeholders.
- Team Management: Lead and manage a team dedicated to social media and influencer marketing, setting clear goals and fostering professional growth.
- Budget Management: Oversee the budget for content creation, paid boosting and brand Influencer marketing ensuring efficient use of resources.
MINIMUM REQUIREMENTS
- Ability to think both creatively and analytically
- Strong cross functional collaboration skills
- Strong written and verbal communication skills
- Pop culture lover and enthusiast
- Proficient in social media analytical tools
- Global experience a plus
QUALIFICATION REQUIREMENTS
- At least 10 years in social media and influencer marketing either at an agency or brand side
- Expertise in all major social media platforms
- Experience managing team members
Five Principles for Success:
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
- Always improve, Always Advance - Only be satisfied with complete success - Kaizen
- Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
- Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
- Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
- Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $99,306.00 - $171,612.00 annually
