Overview
When you join Kyocera Document Solutions America, Inc. you are joining an organization that is deeply rooted in the Philosophy of “doing what is right as a human being”. Through this Philosophy, our employees are passionate about providing best in class customer service through efficiency, accountability and a sense of urgency all while putting knowledge to work to drive change.
In addition, we’re a Great Place to Work… and we really mean it! Kyocera Document Solutions America, Inc. was officially certified a Great Place to Work since 2021. An organization earns this distinction when its employees have expressed their trust the people they work for, have pride in what they do and enjoy the people they work with.
As Senior Director, Product Marketing you will drive the go-to-market Kyocera software and technology solutions, differentiated, “fit-for-purpose” and value driven software products and solutions. To achieve this goal, you will lead and mentor a product marketing team to define and execute the go-to-market market strategy for software and technology products. Additionally, you will drive business operational excellence by ensuring the operationalization of Kyocera products and services. A compelling strategist and storyteller, you will have a strong track record on execution of new monetization opportunities. You will also have a passion for enablement to ensure our partners and field are fully ready to evangelize and promote our offerings.
The chance to do something meaningful, to challenge yourself, to be a part of change in an industry, to influence change doesn’t come around every day.
Responsibilities
- Lead and mentor a product marketing team to drive the go-to-market process for software products and solutions.
- Analyze the strategic fit of Kyocera products within the market and develop strategies to target high growth and profitable customer segments.
- Identify new product opportunities including product positioning, messaging and value propositions that drive customer value and growth into new market segments and verticals.
- Continuously identify and develop partnerships to extend Kyocera solutions into new market segments and industry verticals.
- Serve as market "champion" and spokesperson to ensure that all stakeholders are informed of products' and segments' marketability, profitability, and fit within the changing marketplace.
- Establish a customer engagement process including the creation of customer focus groups and user communities.
- Ensure sales enablement of our subsidiaries and dealer channel sales partners to drive the creation of sales materials including playbooks, battle cards, scripts, presentations, training modules, customer testimonials and case studies.
- Represent Kyocera at tradeshows to promote our products and services.
- Partner with sales, delivery, and business operations to continuously improve the efficiency and effectiveness of business results.
- Collect and analyze customer and sales feedback and share results with product development to drive the product roadmap.
- Ensure an experience that delights our customers and measure new approaches to improve our customer satisfaction.
- Develop and enable a solutions sales model across our subsidiaries and dealers.
- Drive the team to conduct market research, SWAT analysis, market analysis, value modeling, and solution pricing.
- Establish a standardized Kyocera go-to-market process to ensure release quality, consistency, and reduce the overall time to market.
Drive Business Results and Customer Value
- Hold all teams accountable for results through the development and measurement of KPIs including but not limited to profitability, customer satisfaction, and market and competitor trends to recommend new products or product enhancements.
- Drive the development of organizational software and technology certification programs for direct and indirect sales channels.
- Establish a win-loss initiative to improve product performance.
- Provide market feedback to the product teams including customer usage models, sales feedback, and customer satisfaction/NPS to measure performance and utilization of existing and new functionality & features.
- Define and drive the implementation of product KPIs to monitor product and operational performance.
Supervisory Responsibility
The position will lead a product marketing team and will guide and mentor less experienced staff.
Qualifications
Required:
- Bachelor's Degree in Business or Computer Science
- 10 – 15 years’ experience in product marketing or product manager with product marketing experience
- 5 – 7 years managing and leading teams.
- Experience leading partner/alliance GTM models - e.g., ecosystem selling, co-brand, white label products.
- Experience working with third party business units including subsidiaries or dealers.
- Excellent interpersonal and communication skills, including writing, speaking, and listening.
- Experience influencing change in a matrixed environment.
- Experience defining and developing SaaS Cloud based enterprise client solutions.
- Experience defining and demonstrating customer value.
- Experience creating and presenting roadmaps and business plans to executives.
- Experience driving operational strategy into executable plans.
- Experience identifying and developing new strategic partnerships.
- Experience with SaaS software product development GTM and lifecycle.
- Experience analyzing sales and marketing data to drive strategic outcomes.
- Proficient in PowerPoint, Word, Excel, JIRA.
- Entrepreneurial spirit.
Preferred:
- Experience with printing and capture software, document management and ECM solutions a plus.
- Experience with artificial intelligence a plus.
- MBA.
Travel
20 - 25% Travel.
Note
This is a general description of the duties and responsibilities most frequently required of this position. The company may from time-to-time request that the incumbent perform other related tasks and assume reasonable responsibilities that have not been specifically included in this description.
Kyocera Document Solutions America, Inc is a group company of Kyocera Document Solutions Inc., a global leading provider of total document solutions based in Osaka, Japan. The company’s portfolio includes reliable and eco-friendly MFPs and printers, as well as business applications and consultative services which enable customers to optimize and manage their document workflow, reaching new heights of efficiency. With professional expertise and a culture of empathetic partnership, the objective of the company is to help organizations put knowledge to work to drive change. Kyocera is looking for enthusiastic and innovative people to help our customers run their businesses more efficiently and more profitably. We offer a generous benefits package including medical, dental and vision plans, a 401k match, flexible spending, disability and life insurance, plus paid time off and holidays.
KYOCERA Document Solutions America, Inc. is an Equal Opportunity Employer, a VEVRRA Federal Contractor, and complies with all applicable federal, state, and local laws regarding nondiscrimination. Kyocera provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or protected veteran status. Qualified minorities, women, protected veterans and/or individuals with disabilities are encouraged to apply.
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