Job Title: Executive Director, US Marketing Lead-Ivonescimab
Department: Marketing
Location: Miami/ Bay Area/ East Coast / Remote
Overview of Role:
Executive Director, US Marketing Lead-Ivonescimab is responsible for shaping the innovation agenda for Summit to deliver company’s strategic goals and objectives; including establishing innovation roadmap, strategic plan and new product portfolio aligned to the current and future needs of the market. The incumbent will lead the implementation of company’s strategic planning and execution processes to accelerate new product development and commercialization, guiding cross-functional team development of the projects in the portfolio and driving strategic resource planning in conjunction with commercial and cross-functional leaders. This incumbent must be an exceptional business partner with an unparalleled ability to work collaboratively with internal and external stakeholders to identify key unmet customer needs, strategic areas of opportunity and ensure flawless execution of the strategic plan. The successful candidate will have the ability to function at a broad-based, strategic level while being capable of driving detailed, tactical execution.
Role and Responsibilities:
- This role leads the strategic direction for the initial launch and brand strategy, and future indications for Ivonescimab. Key areas of focus include new product development, commercial innovation, launch tactics and day-to-day marketing team execution.
- Lead teams in the development of the future vision of the brand including future indications.
- Establish and drive execution of strategic direction and define requirements for successful in-market commercial opportunities based on market analysis and strategy, business case development, concept development for new product positioning, demand forecasts and assumptions to drive regional business cases.
- Ability to establish and execute strategic portfolio direction and define requirements; in collaboration with regional Commercial Leaders, ensure launch excellence including new product positioning, strategic pricing, commercial considerations and demand forecasts.
- Lead the implementation of core planning processes including strategic planning and agile phased gate approach to accelerate new product development and commercialization. Guide cross-functional team development of the projects in the portfolio; and drive strategic resource planning in conjunction with commercial and cross-functional leaders.
- Support long-range planning processes, including long-range forecasting and strategic product planning with commercial operations team.
- Build launch excellence capability including comprehensive launch planning, post-launch results tracking and continuous improvement. Advocate and recognize voice of customer (Physicians, Technicians, and Distributors), identifying unmet product and customer needs. Effectively identify research needs to validate unmet needs, opportunity areas, business potential. Develop financial models for new product projects (ROI) to guide trade-off decision making.
- Interface with Senior Leaders cross functionally to ensure execution of the programs. Stakeholders including but not limited to, Commercial Leaders, Regulatory Affairs.
- Development of brand specific content for all digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.
- Ongoing analysis of market to ensure understanding and response to competitive entrants, incorporating competitive strategies into new product development planning.
- Perform other related duties as assigned by management.
Experience, Education and Specialized Knowledge and Skills:
- Bachelor’s degree in marketing, Business Administration, or a related field (master’s degree preferred).
- 12+ years of experience in marketing, with at least 5 years in a leadership role.
- 8+ years of experience within the pharmaceutical, biotechnology, and/or life sciences industries.
- Proven track record of developing and executing successful marketing strategies that drive growth.
- Strong understanding of digital marketing, brand management, and market research.
- Excellent leadership, communication, and interpersonal skills.
- Ability to work in a fast-paced, dynamic environment and manage multiple priorities.
- Analytical mindset with the ability to make data-driven decisions.
- Experience with budget management and optimizing marketing spend.
The pay range for this role is $230,000-$275,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include bonus, stock, benefits and/or other applicable variable compensation. The successful candidate will also be eligible for health benefits, 401(k) with 6% employer match from day one, ESPP with a 15% discount up to the federal limit, flexible spending account among other benefits.
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