CBS Miami/CW Miami 33 is looking for an innovative, visionary, and creative leader ready to push media marketing and management forward! Are you versatile with the ability to institute a creative vision that will establish efficient strategies for brand development and visual execution? You will take ownership of a bold multi-platform marketing and community engagement plan and its results! This role will be responsible for driving a clear daily brand strategy for the CBS Miami properties.
PRIMARY ACCOUNTABILITIES:
- Coordinate and lead CBS Miami's brand, marketing, graphics, promotional, and community collaborations efforts across all platforms.
- Serve as the liaison with CBS Group Marketing Team to support the growth of our brand and lead execution of our group marketing strategies.
- Build and manage a team of high performing marketers, designers, and producers.
- Uphold brand standards and guidelines across all news-related visuals, graphics, and promotional materials, maintaining a compatible and recognizable brand presence.
- Work closely with Ad Agency partners to efficiently deploy campaigns in support of breaking news and planned events.
- Apply critical metrics to monitor the overall health of the brand, both internally and externally.
- Ability to communicate and present concepts in a clear and engaging way.
- Support brand through content, culture and community.
- Have an attention to detail, tone and style.
- Lead the direction, production, and scheduling of all marketing messages, scripts, spots, campaigns, tent pole events, and other creative.
- Proven leadership capabilities with a track record of successfully recruiting, retaining, and teaching staff.
- Collaborate with News Director and News Team to ensure alignment with the overall brand strategy.
- Partner with the research department to understand viewer insights while effectively translating it into creative strategies that engage our audience.
REQUIREMENTS & EDUCATION:
- Excellent interpersonal skills to collaborate with cross-functional teams and leadership.
- Creative, experience with graphics systems, editing, production systems and software.
- Preferred Bachelor's degree in Mass Media, Communications, Marketing, or Advertising.
- Preferred 3-5 years experience in management, promotion, and production.
Paramount is an equal opportunity employer (EOE) including disability/vet.
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