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Job Category: Marketing & Communications
About Salesforce:
We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.
Role Description:
The Sr Director/Director Product Marketing will play a pivotal role in defining the strategy and supporting the execution of the marketing go-to-market. Reporting to the CMO, this leader will be responsible for driving messaging, content strategy, and programs to reach developers and CIO/CTOs positioning Heroku as their partner for accelerating cloud native application development and delivery.
Responsibilities:
As Senior Director, you will be part of Heroku's marketing leadership team and instrumental in shaping our GTM and presence in the industry. You will lead a team of product marketers in the definition and effective execution of the marketing strategy and foster an environment of creativity and experimentation to grow this business. You will have demonstrable experience in all areas of product marketing - product and solution positioning & messaging, GTM strategy and planning, content creation and delivery, enablement, customer & competitive intelligence. You will work closely with key stakeholders in product management, sales, partner, and professional services to develop a journey that attracts, delights, and inspires our customers to build value for their customers and their business.
Qualifications:
- 10+ years of experience in product marketing, sales, or go-to-market background.
- Experience marketing to developer and IT Executive audiences and knowledge of cloud native, open source, Kubernetes, and developer tool ecosystems.
- Demonstrable expertise in all areas of product marketing - product and solution positioning & messaging, GTM strategy and planning, content creation and delivery, enablement, customer & competitive intelligence.
- The ideal candidate will have a passion for building, driving alignment, influencing, and managing a team with experience in recruiting, leading and inspiring a team of product marketers.
- Experience in defining strategy and coaching teams through execution.
- Excellent communication skills and the ability to present to executive leaders, cross-functional partners, customers, and partners.
- Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders.
- Experience in building scalable programs and demonstrate the ability to drive cross-functional alignment.
- Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
- Foster an environment of continuous experimentation and improvement, with a winning attitude that inspires optimism, fun, and the desire to always be learning!
Accommodations:
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Posting Statement:
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer.
Salesforce welcomes all.
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