Posting Details
Job Title: Assistant Director for Advancement Communications and Events
Division: Division of Institutional Advancement
Department: VP Institutional Advancement
Work Status: Full Time
Position Category: Staff
FLSA: Exempt
Pay Range: Commensurate with experience
Fund Source: State Support
Job Summary
The Assistant Director for Advancement Communications and Events will play a vital role in advancing the strategic communication initiatives of the Division of Institutional Advancement at Morgan State University. This position is responsible for developing and executing comprehensive communications strategies and managing all communication activities related to donor and alumni engagement. The primary focus is on storytelling to highlight philanthropy’s impact, creating content that resonates with donors, alumni, and other key stakeholders through a philanthropic and stewardship lens. Additionally, this role will support event execution to foster donor, alumni, and stakeholder engagement. The ideal candidate will have a strong background in communications, marketing, and event planning, with a passion for storytelling and advancing the mission and goals of Morgan State University.
Key Responsibilities
- Communications Development and Storytelling:
- Develop and implement integrated communication plans to support advancement initiatives, emphasizing the impact of philanthropy, alumni and donor engagement.
- Craft compelling stories that highlight the importance of giving, donor impact, and the experiences of beneficiaries.
- Produce engaging content for a variety of channels, including the university website, social media, digital platforms, and print materials, to effectively communicate with donors and stakeholders.
- Content Creation and Digital Strategy:
- Regularly update and manage content on the DIA, Morgan State University Foundation and Alumni website to reflect ongoing philanthropic and alumni engagement efforts and successes.
- Develop and manage a robust social media strategy to engage with donors, alumni, and other key audiences, driving online engagement and promoting philanthropic stories.
- Explore and utilize innovative digital channels and tools to enhance storytelling and outreach efforts.
- Event Planning and Support:
- Collaborate with the advancement team to plan, organize, and support events that engage donors, alumni, and stakeholders, including donor recognition events, fundraising initiatives, and alumni gatherings.
- Assist in event logistics, including marketing, communication strategies, and on-site coordination, to ensure events are executed successfully and align with communication goals.
- Donor Relations and Stewardship:
- Create and implement strategies to build and maintain strong relationships with donors through personalized communication and recognition efforts.
- Develop stewardship content, including donor newsletters, impact reports, and thank-you messages, that highlight the value of giving and reinforce donor commitment.
- Innovation and Continuous Improvement:
- Stay informed of industry trends, best practices, and emerging technologies in advancement communications and storytelling.
- Propose new and innovative ways to enhance communication efforts, leveraging technology and creative storytelling techniques.
- Collaboration and Leadership:
- Work closely with team members to align communications and events with the overall advancement strategy.
- Foster a collaborative environment within the team to support creative content development and innovative communication solutions.
Requested Minimum Qualifications
Education: The successful candidate must have a Bachelor’s Degree in Communications, Marketing, Public Relations, or a related field from an accredited college or university.
Experience: At least three (3) years of experience in Communications, Marketing, or Event Planning is required.
Preferred Qualifications
- Master’s degree in Communications, Marketing, Public Relations, or a related field.
- Experience in higher education or advancement services.
- Familiarity with RENXT or similar donor management systems.
- Experience in digital marketing and utilizing innovative tools for engagement.
- Experience preferably within a nonprofit or higher education setting.
Knowledge, Skills & Abilities
- Strong storytelling skills and experience in content creation across multiple channels, including digital and social media.
- Proficiency in website management, social media platforms, and digital content tools.
- Excellent written and verbal communication skills, with a demonstrated ability to craft engaging narratives and messages.
- Strong project management skills with the ability to handle multiple priorities and deadlines.
- Experience in planning and executing events to engage a variety of audiences.
- Ability to work collaboratively in a team environment and engage with diverse stakeholders.
- High level of professionalism, discretion, and attention to detail.
Posting Detail Information
Posting Number: ST01245
Number of Vacancies: 1
Job Open Date: 09/11/2024
Job Close Date: 10/09/2024
Special Instructions to Applicant: Please enter two professional references in the references page of the application.
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