Title: Director - E-Commerce & Digital Marketing
Location: Farmingdale, NY
Job Type: Full Time
Schedule: M-F 8:30am-5:30pm (1 hour lunch break); may need additional availability on occasion for special projects etc.
Salary: $95,000 - $192,000, Bonus Opportunity, Benefits, PTO, 401k
Classification: Exempt
Why Work @ BEDGEAR? If you're looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:
HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN
About the Position: Combine existing expertise in sales, marketing, technology, and management to deliver a superior brand and online shopping experience for all customers both on our own website & marketplaces, and those of our retail partners' direct-to consumer (D2C) sites. This leadership role will supervise a team of eCom and digital marketing professionals.
What's Expected (including but not limited to):- Responsible for maintaining content and branding of the BEDGEAR corporate website and any subsidiary website(s)
- Management of site navigation, categories, features products, and rich content article placements
- Distribute/own the digital catalog of BEDGEAR products, understanding the impact product data has on the internal website, and external distribution points (bedgear.com, marketplaces, retailer sites, etc)
- Merchandising and assortment planning for all online D2C accounts
- Following product lifecycle management principles, close the feedback loop to product development from user generated content (reviews, customer experience/VOC data, etc)
- Product Information Management
- Pricing; establish product pricing strategies and margin structures that meet desired profitability thresholds
- Manage identification, implementation, and optimization of site segmentation/site personalization experiences
- Project manage the on-boarding of new marketplaces and fulfillment strategy with Operations
- Collaborate with Forecasting and Planning to create an ecommerce sales plan including promotional calendar and assortment selection
- Build the processes between website, customer, and direct/e-mail marketing
- SEM – build the strategy and yearly execution of the purchase of paid advertising on search engines, social networks, and forums
- SEO – build the strategy and execution to increase our website(s) natural position in search engine results
- Build a content strategy and budget for web, email, social media, mobile and landing pages that includes images, videos, tech articles and paid 3rd party content
- Introduce, recommend, and strategize to discover and understand our offerings using traditional and nontraditional activities through social media, events, forums, etc. based on the product and B2C audience.
- Mapping of the customer's digital experience; work with various departments to create and ensure a personalized and unique user experience starting with the website browsing to the delivery of goods upon purchase
- Development of growth strategies for digital marketing and scalable B2C models
- Work hand in hand with Customer Experience on configuration and management of customer service tools
- Micro-site development strategy
- Creation and maintenance of digital marketing budget
- Analyze sales by marketplace and returns
- Assist with other marketing projects/assignments as necessary
Minimum Requirements:- Must be 18 years of age or older
- HS Diploma or GED
- Must be legally authorized to work in the United States and have IDs needed to verify
- English proficient (reading, writing, speaking, comprehension)
Education/Experience/License Requirements:- Bachelor's degree in business administration, marketing, or closely related field highly preferred though will accept equivalent working experience
- At least 5 years of progressive eCom & digital marketing experience (with at least 2 years with a consumer goods company)
- Proven experience as a strong-cross functional leader
- Experience managing external agencies
- Deep understanding of paid media with the ability to set strategy (including with major retailer media networks)
- Experience with Magento is a big plus
MUST HAVE... Ability to prioritize effectively and operate efficiently; use sound judgment to make rational decisions; ability to recognize opportunities and evoke change where applicable; strong follow up skills; interpersonal skills; excellent communication skills; attention to detail and process orientation; problem solving skills; coaching and mentoring skills;
BEDGEAR is proud to be an Equal Opportunity Employer that participates in the E-Verify program!
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