The Role: Principal Customer Marketing Manager
The Opportunity:
We are seeking a skilled and experienced Principal Customer Marketing Manager to drive impactful strategies aimed at retaining customers, boosting usage, increasing adoption, and minimizing churn. In this role, you will be responsible for planning, executing, and measuring programmatic initiatives while leveraging 6sense tools and data to optimize customer retention efforts. You'll collaborate closely with cross-functional teams, including Marketing, Customer Success, Operations, Product Marketing, Product Management, and Adoption BDRs, to ensure alignment and maximize effectiveness.
Key Responsibilities:
Play Strategy, Management, and Execution:
- Develop and execute customer-centric marketing plays across multiple channels including email, digital, social, direct mail, webinars, and events that increase adoption and usage, and reduce churn.
- Align with broader customer marketing team to ensure each customer channel is leveraged as appropriate to activate the strategy of each play.
- Create and manage detailed plans, including objectives, KPIs, target audiences, messaging, channels, stakeholders, and key milestones.
- Oversee the end-to-end execution of plays, from planning and development to launch and post-campaign analysis.
- Project manage workstreams and key milestones to ensure delivery; communicate throughout the planning process with cross-functional stakeholders, collect feedback and input, and lead decision-making processes.
- Manage campaign budgets, timelines, and resources effectively.
Customer Insights, Analysis, and Optimization:
- Leverage the 6sense platform and predictive insights to understand customer behaviors, needs, and trends.
- Utilize customer insights and data to inform play strategies to increase usage and adoption while proactively addressing at-risk customers.
- Track and analyze campaign performance metrics, including engagement rates, conversion rates, and ROI.
- Implement optimization strategies to enhance play effectiveness and achieve desired outcomes.
- Prepare and present reports on play performance to senior management.
Cross-Functional Collaboration:
- Work closely with customer success, operations, marketing, and product teams to build buy-in, ensure cohesive planning, unite team members around execution, and rally together around analysis.
- Collaborate with product teams to ensure alignment between campaign objectives and product offerings.
- Coordinate with creative and content teams to develop compelling messaging, design, and play themes.
- Leverage existing assets as much as possible, and where needed, coordinate with cross-functional teams to address content gaps.
Qualifications:
- Bachelor’s degree in marketing, communications, business administration, or related field.
- Minimum of 6+ years of experience in Customer Marketing ideally in the B2B SaaS space.
- Demonstrated accountability for technical areas and processes, with a track record of pushing innovative solutions and improving programs.
- Proven ability to independently solve complex issues and anticipate weaknesses or future needs in processes, managing prioritization and risk with minimal guidance.
- Strong leadership and collaboration skills, including the ability to align stakeholders, build consensus, and make operational decisions with executive presence.
- Expertise across marketing disciplines with the ability to contribute creatively to company goals and unite cross-functional stakeholders using a data-driven approach.
- Exceptional communication and interpersonal skills.
- Proficient in using the 6sense platform a plus.
Base Salary Range: $140,936 to $206,707. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO).
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