Tierra Encantada, headquartered in Minneapolis, MN is actively expanding its brand presence across the United States. We are seeking a results-oriented Chief Marketing Officer to join our executive leadership team at Tierra Encantada. This role is responsible for creating, implementing, and executing the Company’s marketing efforts.
Tierra Encantada is the leader in Spanish immersion early education, and provides education and care to children 6 weeks through 6 years of age. Our award-winning concept has received numerous accolades, including Top 50 Franchise Companies Doing the Most to Champion Diversity by Entrepreneur Magazine, 10 Hottest Franchise Businesses in America by Inc Magazine, and The Americas’ Fastest Growing Companies.
Primary Responsibilities
- Strategic Vision: Develop and execute a comprehensive marketing strategy aligned with the company's business goals, focusing on customer and franchise acquisition along with market penetration.
- Brand Leadership: Shape, elevate, and uphold brand identity, ensuring a cohesive, compelling, and differentiated narrative that resonates with our target audiences and provides a differentiated presence in the childcare sector.
- Team Leadership: Build, coach, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
- Values-Driven Leadership: Embody and promote the company’s values in all aspects of marketing. Lead by example to inspire a culture of integrity, accountability, and respect, both within the marketing team and across the organization.
- Demand & Lead Generation: Build a scalable demand generation engine fed by a comprehensive multi-channel strategy to achieve lead generation targets.
- Nationwide Market Expansion: Create, plan and execute data-driven go-to-market strategies and campaigns for new center openings, ensuring successful center openings and ongoing marketing campaigns to drive national market penetration.
- Marketing Research & Analytics: Conduct thorough market research to capture and synthesize customer, competitor, consumer, industry, and business insights to identify trends, customer needs, major opportunities, and threats.
- Collaborative leadership: Partner with operations and franchise development teams to refine and communicate Tierra Encantada’s unique value proposition, differentiating the company in the market.
- Communications: Own and lead all external communications, including owned and earned channels, ensuring excellent messaging, regular content, and optimization to advance the company.
- Thought Leadership: Establish the company as a thought leader in the early childhood education, language immersion learning, and entrepreneurship spaces through content marketing, industry events, awards submissions, press, and strategic partnerships.
- Performance Management: Measure, analyze, and report on the effectiveness of marketing campaigns and initiatives, using data-driven insights to optimize performance, measure ROI, and inform decision-making.
- Fiscal Management: Responsible for creating annual budgets and quarterly forecasts and executing the strategy within those parameters.
Position Requirements
- 10+ years of experience in a multi-dimensional, regional or national marketing role, owning marketing for the enterprise while leading across product & field marketing, brand, creative, PR/Social, demand creation, thought leadership, and metrics/data with an understanding of culture and regional differences for marketing purposes.
- 3+ years of significant marketing leadership experience leading a team.
- Bachelor’s in marketing, advertising, communications, business, or related field.
- Substantial experience in leading the development of successful B2C marketing strategies and tactical marketing plans, from design to execution and optimization.
- Proven track record of creating and executing an annual marketing plan.
- Strong ability to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business.
- Proven ability to attract, develop, retain and scale great talent while instilling a high-performance team culture.
- Demonstrable success in a large, multi-location corporation and/or experience marketing to individuals that are pregnant or have young children (under 5 years) is a huge plus.
- Ability to collaborate and work effectively with a variety of cultures, backgrounds, and perspectives.
- Excellent communication, interpersonal, and presentation skills.
- Professional knowledge of Google Analytics, WordPress, Adobe Creative Suite, Canva, Microsoft Office Suite (primarily Excel, Word, and PowerPoint), and G-Suite.
Compensation & Benefits
Salary depends on qualifications, education, and experience. Tierra Encantada offers the standard benefits in addition to 6-week parental leave, discounted childcare and waitlist priority for enrollment, flexible work environment, and employee-focused events (annual family event, company happy hours, team outings, quarterly lunch & learns, employee holiday party). Once a job offer has been accepted, the candidate must pass a credit and background check. E-verify is used to verify work authorization status.
Job Type: Full-time
Ability to Commute:
- Minneapolis, MN 55406 (Preferred)
Work Location: In person
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