We're looking for a motivated and data-driven Product Marketing Director to drive Go-To-Market for our core Travel product, loved by more than 10,000 customers around the world.
In this role, your job is to be an expert on our buyers, users, our product and our value proposition. As the connective tissue between our product, marketing and sales teams, you will define our travel market narrative, product positioning, messaging and target audiences.
Ultimately, your job is to build and run a high-performing product marketing motion, focusing largely on three key areas: (1) defining a narrative around our Travel product, (2) enabling our go-to-market teams to add value, and (3) expanding into new offerings or new verticals.
Simply put, you will help us understand our customers and tell our story to them, working with PR, Demand, and/or Growth to reach them authentically and compellingly.
What You'll Do:
- Own our messaging and positioning for our core Travel product, and define our segment-level messaging
- Own key product marketing initiatives, including development of messaging, enablement assets, competitive analysis, and large cross-functional and global product launches
- Work with Brand to refine our Travel narrative/value story and create supporting assets that empower our field teams to tell our story with conviction and proactively address the competitive landscape
- Lead continued efforts to define our target audiences and ideal customer profiles — what do they care about and what drives them to buy and renew
- Mentor and work cross-functionally with a global team of high-performing PMMs
- Build out our library of enablement assets, arming teams with tools that speed up sales cycles, drive bigger deals, and reliable retention rates
- Ensure that our messaging and positioning are represented accurately across GTM activities, events, websites, pitch decks, and all enablement
- Partner closely with the Product team, helping to shape the roadmap through competitive insight, product positioning, and execution of key launches that will accelerate our growth, drive user delight, and increase brand awareness with cutting-edge product launches
- Be a product expert and evangelist both internally and externally, developing a deep understanding of market needs and trends, and how we should position ourselves
- Collaborate with your partners on the marketing team to develop campaigns that carry product messages to market (e.g., webinars, digital, live events, videos) to generate pipeline and customer adoption
What We're Looking For:
- 8+ years in product marketing, with a strong preference for experience in corporate travel tech
- Prior management experience and a track record of successfully leading teams
- Strong communication, PowerPoint, and writing skills
- Keen understanding of press positioning
- Exceptional team player with effective problem-solving skills
- Creative thinker who independently generates and executes on innovative ideas
- Established ability to successfully drive projects with minimal guidance
- Organizational skills to manage competing projects with tight deadlines effectively
- Proven track record in crafting compelling positioning and thought leadership content
- A major plus if you have a background in travel or travel tech, or B2B SaaS
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