Chicago, IL (Hybrid)
The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.
We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.
We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.
We have an opportunity at our corporate offices in Chicago for a Director, Curriculum Management on our Marketing and Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.
As a Director, Curriculum Management, you will be responsible for leading the daily operations of the curriculum programs for UME, GME and physician member audiences. Responsible for managing the evolution of curriculum development, post-sale customer engagement and utilization. Focused on improving loyalty, retention and growth by helping customers derive maximum value from the curriculum program offerings. Manage overall performance of people and processes to achieve the highest levels of customer utilization, satisfaction and retention. Set and achieve meaningful goals to ensure customer engagement, account retention and membership success.
RESPONSIBILITIES:
Curriculum Program Management & Operations
- Plan and direct the operations of the Assigned Curriculum programs, including key stakeholders and operational resources across the AMA
- Oversee the development of curriculum and content for assigned programs
- Work with EdHub on course development, story boarding, and identifying subject matter experts.
- Engage and build relationships with key external stakeholders to develop assigned value propositions, promotions and communication initiatives
- Monitor and analyze metrics to evaluate initiatives and assess performance against operating plans; provide direction to subordinates regarding interpretation of results and approve plan modifications
- Identify education gaps to determine topic areas to be added to the course library to meet customer needs.
- Gather business intelligence; identify opportunities, and document and test assumptions to further define strategy and evolution of assigned curriculum programs
- Represent the ongoing institutional education and resource needs of UME, GME and physician organizations
- Manage Assigned Curriculum programs budget
Customer Success & Marketing
- Develop and implement customer success and customer communication programs to drive product engagement, membership growth and retention; achieve the highest possible level of customer experience, engagement and satisfaction
- Responsible for post-sale customer engagement and utilization.
- Develop and implement marketing strategies to drive member engagement and retention as it relates to curriculum offerings
Internal & External Collaboration
- Coordinate and collaborate with other functions as needed, including sales, marketing, IT, analytics, SME’s and platform support.
- Build and manage relationships with external administrators responsible for implementing our curriculum programs at their respective organizations and institutions.
Staff Development & Management
- Build and manage a team of highly motivated, customer focused leaders
- Develops individual goals and provides ongoing feedback, support and counsel
- Analyze capacity and align resources with goals
May include other responsibilities as assigned
REQUIREMENTS:
- Bachelor’s degree in marketing or business required; MBA or advanced degree preferred
- Minimum 10+ years of business experience, developing and managing programs or applicable initiatives
- Experience in managing digital products related to the education industry, including experience authoring requirements
- Minimum 5+ years experience leading and managing direct reports along with management and leadership skills to coordinate multiple staff required
- Demonstrated experience analyzing P&L, monitoring expenses and resource allocation, and tracking ROI preferred.
- Demonstrated success in determining and assessing impact of decisions across enterprise and prior experience interacting with and influencing senior management
- Demonstrated ability to cultivate team skills around analysis of data, observations and other market intelligence to synthesize and define unmet market needs and translate into recommendations
- Proven track record in the responsibilities of driving product engagement and utilization through clearly defined KPIs, data analysis and targeted online engagement marketing programs
- Comfort with ambiguity and a changing environment
- Some travel required
The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.
THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION
