Los Angeles, California
Description
Step into a crucial role within New Century Health Plan and shape the marketing strategies for UCLA Health’s Medicare Advantage Plan. Utilize your expertise to innovate and lead in a dynamic environment. Drive impactful marketing initiatives and collaborate with key stakeholders to advance our mission. Reporting to the Director of Medicare Advantage Growth & Strategic Initiatives, you will oversee the development and execution of comprehensive marketing strategies.
Responsibilities
- Developing and implementing innovative marketing programs to promote UCLA Health Medicare Advantage Plans.
- Maintaining and producing marketing assets and coordinating campaigns and targeted communications to prospects and members.
- Acting as the primary liaison between New Century Health Plan, UCLA Health Marketing & Communications, and the UCLA Faculty Practice Group.
- Overseeing creative services and content production, including website management, social media, and video content.
- Authoring ongoing content for the UCLA Health Medicare Advantage Plan website and managing the routing of marketing assets for CMS approval.
- Supervising a team dedicated to supporting the Medicare Advantage Growth Office.
Salary Range
$92,600 – $202,200/annually
Qualifications
We’re looking for a passionate and experienced professional with:
- A Bachelor’s degree in a relevant field from an accredited institution is required.
- At least seven years of progressively responsible work experience, ideally within a health plan setting, is required.
- A proven track record in developing and executing impactful marketing strategies.
- The ability to communicate complex ideas clearly and engagingly.
- Experience working effectively with various stakeholders and clients in a collaborative environment.
- Strong verbal and written communication skills across all levels of the organization.
- The talent to translate business plans into actionable and strategic marketing initiatives.
- Excellent time management skills and the ability to thrive in a fast-paced setting.
- A knack for resolving conflicts through collaboration and advocacy.
- Experience in contributing to market research and competitive analysis.
- Exceptional relationship-building skills and a genuine ability to connect with others.
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