Norstella Director of Product Marketing Des Moines, Iowa Apply Now
Panalgo's mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.
Now, Panalgo is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies. Within this organization, Panalgo plays a key role in helping clinical and commercial stakeholders understand the real-world implications of payer and prescriber behavior.
The Role:
As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies. This team collaborates closely with product, GTM, sales, and other cross-functional teams to achieve our business objectives.
Responsibilities:
- Complete a detailed product-market fit analysis and competitive mapping.
- Create significant uplift in product opportunity identification and capture.
- Develop core product metrics in partnership with the product team.
- Ensure collaboration with demand generation, sales, operations, and customer success teams.
- Lead the development of crisp product messaging and positioning.
- Integrate portfolio product marketing approaches.
- Develop customer segmentation against market trends.
- Own product-market fit analysis and market intelligence.
- Work with product strategy leads on market intelligence initiatives.
- Lead launches across all tiers, from new product introductions to customer retention upgrades.
- Partner with the GTM team on launch design and execution.
- Review and refine critical GTM assets.
- Partner with sales strategy on themes/plays in market.
- Partner with the demand gen team on campaign strategy.
- Present at company-led customer events and industry conferences.
Qualifications:
- 5+ years of experience in product marketing.
- Proven experience in product marketing, with a track record of driving successful product launches.
- Experience working in healthcare, life sciences, or health tech industries.
- Prior experience developing product messaging and positioning.
- Effective leadership and communication skills.
- Ability to collaborate effectively with cross-functional teams.
- Experience in portfolio product marketing and working with demand generation.
Location: Remote US
Our Guiding Principles for success at Norstella:
- Integrity, Truth, Reality.
- Kindness, Empathy, Grace.
- Resilience, Mettle, Perseverance.
Optional Immigration Section:
Please Note - All candidates must be authorized to work in the United States. We do not provide visa sponsorship or transfers.
• Medical and Prescription Drug Benefits
• Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
• Basic Life and AD&D Benefits
• 401k Retirement Plan with Company Match
• Company Paid Short & Long-Term Disability
The expected base salary for this position ranges from $130,000 to $170,000. Salary offers are based on a wide range of factors including relevant skills, training, experience, and education.
Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of protected characteristics as established by federal, state, or local law.
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