Associate Director, Regional Marketing - Zeposia
Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
Position Summary:
The Associate Director, Regional Marketing, RMK role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved patient programs. Regional Marketing will liaise with other field-based professionals, within approved SOPs, including but not limited to RSDs, DMs, Market Access Account Executives and RMLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate. The position will report to the Director, Regional Marketing and be part of the US ZEPOSIA Marketing team.
Key Responsibilities: include but are not limited to the following:
Establish BMS as a credible and trusted partner amongst the thought leaders
Engage with assigned KOLs and solicit feedback, as necessary
Supports disease state or product, when appropriate conversations focused on key topics
Executes physician engagement activities in the field and at key congresses
Advance Organizational Capabilities and Effectiveness by embedding the Regional Marketing function
Works with cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution
Provides input and support in developing account plans for Sales
Provides field-based training for Sales when needed
Speaker Program Management & Engagement
Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
Provides refresher and follow up training to speakers on PRC-approved speaker materials
Ensures appropriate and compliant execution of speaker programs
Monitors speaker performance at live programs
Provides field-based training to speakers on speaker programs when needed
Conduct all aspects of business in compliance with BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.
Qualifications & Experience:
Minimum 5 years of experience in one of the following: product marketing, field sales or medical affairs
Bachelors Degree Required
Marketing, Sales Management, and / or launch experience strongly preferred
Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred
Proven ability to manage large geographical territory
Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals
Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy
Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
Effective verbal and written communication skills and organizational abilities
Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
Highly collaborative with the ability to manage multiple projects simultaneously
Willingness to try different and novel ways to deal with work problems and opportunities.
Business travel, by air or car, is regularly required
Willingness to work evenings and select weekends is required
Relocation not available
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
#J-18808-Ljbffr
