Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.
Position: Associate Marketing Director, Hot Tools and Gold n’ Hot
Department: Marketing
Work Location: Boston, MA, Hybrid (work 3 days onsite)
What you will be doing:
- The Associate Marketing Director will be responsible for overall business strategy, innovation strategy, and the go-to-market strategy for the business to improve sales and profits for Hot Tools and Gold n’ Hot. The ideal candidate will have a deep understanding of the consumer, the customer, and the competition, and turning insights into winning strategies to increase sales and share for the brand.
- Develop and supervise execution of category strategy and plans, including go-to-market commercialization plans, business plans, sales strategies, and action plans for identified targets of opportunity.
- Drive profitable growth across all categories of brands within area of responsibility, seeking opportunities to improve margin and gain market share.
- Lead brand positioning work, architecture development, packaging design, and execution for the assigned brands.
- Build, manage, and ensure that approved budgeting for marketing expenses are driven with responsibility and ensure within fiscal requirements.
- Lead all aspects of development of annual sales forecasts and supervise the monthly issuance of the latest estimates to update the forecast.
Skills needed to be successful in this role:
- Strong leadership skills and results-oriented mentality.
- Experience in turning data into insights that drive creative marketing solutions and strategies.
- Excellent project management skills with ability to balance multiple projects at one time.
- Confirmed analytical skills with the ability to solve problems and develop creative solutions.
- Excellent communication, presentation, and interpersonal skills.
- Validated experience successful handling new product development pipeline.
Minimum Qualifications:
- Bachelor's Degree in Marketing, Business Administration, or related field desired.
- 8+ years of validated effective omnichannel marketing experience in the consumer products/beauty arena.
- Experience leading a team with a minimum of 1-2 direct reports.
- Manage business operations with a portfolio exceeding $70 million.
- Authorized to work in the United States on a full-time basis.
Preferred Qualifications:
Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, and more.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! If you're eager to share new ideas and try new things, we want to hear from you.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment.
#J-18808-Ljbffr
