Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.
Position: Associate Marketing Director, Hot Tools and Gold n’ Hot
Department: Marketing
Work Location: Boston, MA, Hybrid (work 3 days onsite)
What you will be doing:
The Associate Marketing Director will be responsible for overall business strategy, innovation strategy, and the go-to-market strategy for the business to improve sales and profits for Hot Tools and Gold n’ Hot. The ideal candidate will have a deep understanding of the consumer, the customer, and the competition, turning insights into winning strategies to increase sales and share for the brand. The Marketing Director will plan, coordinate, direct, control, and provide the leadership to achieve short-range and long-range business objectives. The role reports to the Vice President of Marketing and will be supported by two direct reports.
- Develop and supervise execution of category strategy and plans, including go-to-market commercialization plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives, goals, strategies, measures, schedules, and action assignments.
- Drive profitable growth across all categories of brands within area of responsibility, seeking opportunities to improve margin and gain market share.
- Will be responsible for overall strategy brief that advises the marketing communication work, as well as the overall budget that ties back to the P&L.
- Lead brand positioning work, architecture development, packaging design, and execution for the assigned brands.
- Build, manage, and ensure that approved budgeting for marketing expenses are driven with responsibility.
- Lead all aspects of development of annual sales forecasts and supervise the monthly issuance of the latest estimates to update the forecast.
Skills needed to be successful in this role:
- Strong leadership skills and results-oriented mentality
- Experience in turning data into insights that drive creative marketing solutions and strategies
- Excellent project management skills with ability to balance multiple projects at one time
- Confirmed analytical skills with the ability to solve problems and develop creative solutions
- Proficient in building foundation of communication messages that can be performed across digital and retail packaging
- Experience building research plans and handling outside agencies to conduct research
- Excellent communication, presentation, and interpersonal skills
- Demonstrate clear business results in existing or prior role that can articulate reason for consideration
- Validated experience successful handling new product development pipeline
Minimum Qualifications:
- Bachelor's Degree in Marketing, Business Administration, or related field desired
- 8+ years of validated effective omnichannel marketing experience in the consumer products/beauty arena
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Experience leading a team with a minimum of 1-2 direct reports
- Manage business operations with a portfolio exceeding $70 million
- Authorized to work in the United States on a full-time basis
Preferred Qualifications:
Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
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