Company
At Brightline, we believe in creating meaningful connections through exceptional experiences. We’re creating a brighter way to get there by making travel more convenient, more sustainable, and more hospitable every day. If you’re optimistic, forward-thinking, and interested in shaping the future of travel with us, we’d love to hear from you.
Your Purpose
In this role, you will report to the EVP, Strategy & Financial Planning and will be responsible for building and leading the Business Intelligence & Analytics function. You will provide leadership, innovation, and oversight for the Business Intelligence & Analytics team to produce the data sets required to inform and develop insights and strategies for business and operational initiatives.
Your Role
- Business Research & Insights: Consult with stakeholders to understand the business model, objectives, issues, and challenges that analytics can support. Support our Brightline Florida business with primary focus on commercial (marketing, sales, revenue), and a secondary focus on operations, and a tertiary and remaining focus on general G&A support.
- Influence & Advise Business: Identify opportunities to drive the business or support key business decisions informed by data. Distill complex analysis into easy-to-understand concepts for internal and external audiences and work with the data engineering & visualization team to organize and display the business's key data sets.
- Data Analysis & Standards Development: Extract data then construct data sets to analyze, inform, identify trends, and support stakeholder decision-making. Develop standards and collection processes to support robust analytics and reporting data pipelines including using statistical methods, modeling, analytical methodologies, and data analysis. Utilize KPIs, business performance data, industry trends, competitor intelligence, and customer information to develop analytical tools, reports, and models across the organization to inform and support decision-making.
- Leadership: Lead, mentor, and develop analysts and data scientists to ensure the successful execution of projects, with a willingness to roll-up-sleeves and teach by example.
Your Qualifications
- Critical Thinking & Analysis:
- 8+ years of experience using data analysis to bring fresh perspectives to problem solving, understanding customer behavior, trends, response analytics, and customer choice. Experience with optimization, simulation, clustering, regression, classification, probability distributions, non-parametric pattern analysis, seasonal adjustments, and principal component analysis.
- Proficient with supervised and unsupervised machine learning algorithms and deep learning preferred.
- Proficient with digital analytics concepts, analysis, and reporting on website/app KPIs, preferably within the Adobe Analytics environment.
- Experience with financial modeling and operations analytics to identify increases in efficiencies and reductions in costs. Operations research background or related field with understanding of traditional revenue management, Markov chain customer choice modeling, supply and demand management, and pricing modeling and analytics.
- Advanced experience with hospitality or transit forecasting using pick-up models, time series, booking curves, and machine learning.
- Management & Leadership:
- A hands‐on leadership style that is capable of teaching by example and leading and influencing cross‐functional stakeholders in a high‐growth, private equity backed environment.
- Able to work closely with and present to stakeholders across departments with varying objectives and delivering actionable strategies from data insights.
- Able to manage multiple projects simultaneously and possess a strong point-of-view with the ability to influence leadership.
- Minimum 3+ years in a managerial role leading a small team of analysts & data scientists including company employees as well as contractors both on and off-site.
- Data Extraction/Mining:
- Expertise in extracting, transforming, and wrangling data from relational databases with an ability to create data-driven models, visualizations, and applications using tools such as Python, R, or SQL.
- Proficient with cloud computing data intelligence platforms such as Databricks as well as reporting business intelligence tools such as Power BI.
- Strong business acumen and financial skillsets, with the ability to analyze and effectively interpret financial, sales, marketing, and customer information for effective decision-making and activation.
- Database marketing with experience in customer segmentation, multi-channel marketing, customer loyalty programs and incentives, test and control marketing, and churn management.
- Education: Master’s degree in economics, operations research, statistics, data science or related field or a Bachelor’s degree with equivalent work experience.
We are a new business model – agile and evolving. This job description isn’t meant to be a complete list of your qualifications or all the things you’ll do.
Combine your experience, innovation, and entrepreneurial spirit by joining our growing team in Florida and Nevada. Brightline is pleased to offer a competitive compensation and benefits package, and the opportunity to make a difference while making history as the only privately-funded rapid rail service in the country.
Brightline Management, LLC is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Brightline Management, LLC will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current teammates to discuss potential accommodations with the employer.
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