Pure Barre is a leading boutique fitness business and is the #1 barre concept in North America. We provide not just an amazing workout for our clients (and staff!), but also a place where we can go to feel empowered, be held accountable, find support, motivation and gratitude for ourselves and others in order to live healthier lives. We invite you to join our team as we grow our supportive and meaningful community!
COMPANY OVERVIEW
Pure Barre is a leading boutique fitness business and is the #1 barre concept in North America. With 16 Pure Barre locations and 5 CycleBar locations in the New York City metro area, Fraser Road Acquisitions is one of the largest fitness organizations in an ultra urban market.
We have an ongoing commitment to elevate, inspire, and strengthen one another. We embrace humanity… all races, colors, religions, genders, gender identities or expressions, sexual orientations, national origins, genetics, abilities, ages, educations, opinions, cultures, ethnicities, languages spoken, beliefs, sexes, ancestries, citizenships, and marital statuses are welcome. Our community is where you belong.
KEY RESPONSIBILITIES
Reporting directly to the Director of Operations & Product, the General Manager is the heart and soul of our Pure Barre studios. The General Manager is a key influencer in building the Pure Barre brand, runs the daily operations and long-term strategies of the assigned studio(s), and oversees the development of all studio sales staff. This position is integral to the FRA team.
JOB RESPONSIBILITIES
Specific responsibilities and duties of this role include the following:
Sales
- Key driver of revenue growth and sales
- Meet financial goals, such as but not limited to: revenue, labor cost, COGS, etc.
- Maintain active leadership presence, assist, and coach the studio team through the sale process to meet/exceed revenue goals
- Implement sales process to schedule prospects into introductory classes
- Generate new leads using grassroots marketing, networking and paid social media campaigns
- Utilize POS system (ClubReady) to generate sales, run revenue and sales reports, track client journeys and identify opportunities to grow client loyalty
- Communicate monthly studio revenue goals to staff and update staff on progress throughout the month
- Calculate month-end commission totals for sales team and submit to payroll manager
- Understand studio financials and implement expense management techniques for cost savings
Leadership/Time Management
- Availability includes days, nights and weekends working in the studio in order to connect with staff and clientele, in studio shifts will include at least one night and one weekend day per week. Minimum of 35 hours per week scheduled in the studio working independently alongside teachers to check in clients and fully implement the sales and customer experience processes
- Delegate tasks and duties to sales team
- Ability to troubleshoot and resolve studio emergencies as needed
- Schedule and lead monthly and quarterly front desk sales team meetings
- Collaborate with Pure Barre GMs and Leadership to share best practices and streamline operations and sales processes
- Communication - give and receive coaching within sales team and serve as a liaison to filter information to the Leadership Team
- Ensure that all company-wide initiatives are executed in studio
- Understand the Pure Barre technique, and communicate regularly with the teacher training team to ensure that the technique is being delivered consistently and effectively
Staffing and Scheduling
- Oversee the interviewing, hiring, onboarding, training and development of all studio sales staff
- Continuously identify and develop high potential employees while giving in the moment feedback and coaching when necessary
- Collaborate with Director of Operations & Product and Pure Barre GMs to update staff protocols as needed
- With Director of Operations & Product, analyze class schedules to maximize utilization and attendance
- Own studio scheduling process including making necessary changes in scheduling software (both ClubReady and When I Work)
Merchandise
- Work with VP of Operations & Talent and Director of Operations & Product to strategically plan what product is needed and execute orders to support client needs and strategize sales and offers
- Change out retail floor and design displays weekly
- Oversee inventory and move between studios if necessary
Special Events and Partnerships
- With Director of Operations & Product and Director of Marketing, organize and staff on-site pop-up classes, trunk shows, in-studio food samplings, etc.
- Attend events and book new leads, sign up new members and close immediate sales
- Identify, follow-up with and track sales leads generated from events
Building/Studio Maintenance
- Be knowledgeable with troubleshooting any and all equipment issues, including sound systems and backup systems, and minimize the use of external technicians
- Ensure the studio is maintained and desk staff are properly executing regular cleanings
PROFESSIONAL EXPERIENCE / QUALIFICATIONS
- Passionate about people and fitness
- Superior verbal, written, organizational, and interpersonal skills
- Relates well to people; inspires trust, and builds credibility and strong relationships quickly
- Astute in managing multiple relationships and the ability to keep an eye on the big picture/strategic objectives while, at the same time, handling the details of the day to day business
- Resourceful; able to solve problems and move forward without having all the answers
- Bachelor’s degree preferred
- Studio/retail management experience a plus
COMPENSATION
Salary range $62,400-$70,000 commensurate with experience (includes base salary and monthly commission). Benefits include paid vacation and the option to participate in company subsidized health insurance and 401K plan. Additional perks include unlimited free Pure Barre and CycleBar classes at all our NYC studios, a generous discount on athletic apparel sold in-studio, athletic dress code, and plenty of room to grow with our incredible team!
