Therapy Brands is the leading healthcare technology partner for mental, behavioral, and rehabilitative therapy. Our purpose-built and all-in-one practice, management, data, and billing solutions drive exceptional critical and financial outcomes.
Thousands of therapy practices rely on us as a trusted partner, to make their lives simpler and more efficient, improve revenue, and enable them to focus on patient care.
For more information, explore our solutions at therapybrands.com.
Job Description
Do you love product marketing? Do you wake up in the morning excited to talk about product positioning, pricing, and packaging? Do you believe the only three vectors of differentiation are “first,” “only,” or “best?” And are you passionate about mental healthcare and making the world a better place? If you answered “yes” to all of the above, then we have the job for you!
Therapy Brands is seeking a senior product marketing manager to lead the product marketing efforts for our flagship TheraNest product. Designed for solo and small mental health practices, TheraNest significantly reduces the time spent on administrative tasks to allow mental health practitioners to focus on what truly matters: their clients.
In this role, you will be responsible for the go-to-market strategy, messaging, collateral, positioning pricing, packaging, and content for the #1 SaaS practice management tool for mental health professionals who work in solo or small practices.
Reporting to the vice president of product marketing, you will work closely with demand generation, corporate marketing, sales, and product management teams to grow the marketing funnel and win more deals. You’ll be part of a fast-growing product marketing team with strong organization-wide exposure and impact.
You will create go-to-market plans, content for sales enablement, and customer-facing collateral. You will also meet regularly with customers to understand their needs and bring them back to the Therapy Brands team in the form of a Market Requirements Document.
Working closely with customers, you will develop case studies, ROI assets, buyers’ guides and other later funnel conversion assets. In addition, with a strong understanding of the mental healthcare segment, the product marketing manager will generate industry white papers, infographics, and other thought leadership content designed to raise awareness of Therapy Brands.
Responsibilities
- Build product collateral, website copy, and deep thought leadership content to be delivered through white papers, webinars, conference talks, speaking opportunities and reports.
- Execute and coordinate go-to-market plans for product launches with an integrated effort across product, marketing, sales, account management, training, and enablement.
- Conduct market research, competitive assessments, and client interviews to support the development of compelling and persuasive differentiated market positioning for the Definitive Healthcare platform and all products.
- Prepare enablement content for all phases of the sales funnel to improve penetration and conversions.
- Gain insights on customer usage of products, untapped opportunities and new buyer personas.
- Fuel the sales organization with support and conversion-oriented sales enablement content.
- Review and assess conference, exhibit and events strategies against product/market/audience penetration goals.
- Build product presentations for marketing, selling, and training.
- Collaborate with product management to develop differentiated pricing and packaging.
Qualities
- Strong collaborative, communication, and research skills.
- Ability to write persuasively, well, and clearly.
- Comfort in managing cross-functionally and up.
- Exceptional oral communications skills.
- Ability to work in a fast-paced, deadline driven environment.
Requirements
- 3+ years of product marketing experience or equivalent roles.
- Experience working in the healthcare sector.
- Experience managing product & market research programs.
- Strong communicator, attentive listener and compelling explainer.
- Demonstrated ability to manage multiple projects.
- Focus on time management and execution.
Additional Information
While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.
The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together!
All your information will be kept confidential according to EEO guidelines.
At Therapy Brands, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.
We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.
We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.
Therapy Brands is an equal opportunity employer.
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