Penta is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies.
Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Vail, Dublin, Brussels, Singapore, and Hong Kong.
Penta Group is seeking a creative, highly driven Director of Marketing to join our organization and lead the expansion of our marketing activity. Reporting to Andy Whitehouse, the Senior Partner overseeing Marketing for Penta, this leader will be responsible for developing and executing comprehensive marketing strategies that enhance the firm’s brand, increase client engagement, and drive business growth.
You will draw on your experience in creating compelling content to enhance Penta's brand reputation and thought leadership in the professional services industry. Using your prowess with data-driven marketing strategy, you will analyze campaign metrics and extract insights, refining our marketing efforts and influencing the success of future outreach.
This role requires strong project management skills, a deep understanding of professional services, and an analytical and collaborative approach to solving problems. This person will be expected to execute on our marketing goals by collaborating with and relying on internal resources across the business.
Responsibilities:
- Design and implement innovative marketing strategies to enhance client acquisition and growth for Penta’s analytics and consulting services.
- Lead the creation and execution of multi-channel marketing campaigns, utilizing both digital and field marketing techniques.
- Produce engaging content for various marketing initiatives, ensuring consistent brand messaging, tone, and voice.
- Manage brand reputation campaigns for Penta in the U.S., including the creation of published content.
- Provide mentorship and support to team members involved in marketing and communications.
- Collaborate with sales, product, and other departments to ensure marketing strategies align with overall business objectives.
- Analyze marketing data to assess campaign effectiveness, identify improvement areas, and implement strategies to enhance success of future outreach.
- Present campaign performance metrics to leadership to provide insights into the impact of U.S. marketing efforts.
- Keep abreast of the latest trends and best practices in B2B marketing and communications.
Qualifications:
- Bachelor’s degree in marketing, strategic communications, or a related field.
- Over 8 years of experience in B2B marketing, including experience in content, digital, and field marketing initiatives, with 3+ years in a leadership role.
- Strong skills in creating compelling content for blogs, thought leadership articles, insights reports, and more.
- Analytical mindset with the ability to interpret data and use insights to inform marketing strategies.
- Proven success in developing and executing comprehensive B2B marketing and communications plans throughout the client development cycle.
- Excellent project management and organizational skills.
- Experience with marketing analytics and measurement tools.
- A background in the Professional Services industry is a plus.
- Familiarity with Hubspot or Salesforce for marketing campaigns is advantageous.
- Experience with graphic design tools like Figma or Canva is a plus.
Location: This position is for US-based personnel and will be hybrid. Preference will be given to applicants in either San Francisco, CA, or the New York City metro area who can be in-person in-office at least three days per week.
Salary Range: The base salary range for this position will be 125,000 - 150,000, depending on a candidate’s experience and qualifications as it relates to the position.
Benefits: Penta Group is proud to offer a generous benefits package, in which regular full-time employees are eligible for enrollment the first day of the month following their date of hire. Please find a list below of our current benefit offerings:
- Excellent health care, vision, and dental coverage provided by United Healthcare with 100% of individual employee premiums and 50% of dependent premiums covered.
- Competitive retirement benefits with a 401(k) matching 100% up to 3% of an employee’s deferred salary, and matching 50% of the next 2% deferred.
- Employer paid short term disability, long term disability, and life insurance, with the option to buy additional coverage.
- Twelve weeks paid parental leave.
- Flexible paid time off and a generous holiday schedule.
- Monthly stipend for cell phone.
- Optional pet insurance coverage.
- Frequent firm-wide social events and activities.
- An excellent environment for learning and growth.
Penta Group, LLC values diversity and inclusion, is committed to equal employment opportunity, and to compliance with federal anti-discrimination laws. We also comply with District of Columbia law, which prohibits discrimination and harassment against employees, applicants for employment and interns based on race, color, religion, sex (including pregnancy, childbirth or related medical conditions, reproductive health decisions and breastfeeding), national origin, disability, age (18 and over), personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, matriculation (e.g., being enrolled in a college or university or in a business, nursing, professional, secretarial, technical or vocational school), political affiliation, genetic information (including family medical history), lawful use of tobacco products, unemployment status and status as a victim or the family member of a victim of domestic violence, a sexual offense or stalking.
#J-18808-Ljbffr
