Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary
We are looking for a business analytics and measurement strategist – Senior Associate who will deliver campaigns analysis to understand efficiency and effectiveness of audience-driven strategies as well as monitor, suggest optimizations and capture learnings to refine audience-driven strategies and deliver support business outcomes. You will also identify measurement framework to implement as well as solutions and measurement partners leading to measuring the impact of media investments.
Key Responsibilities
- Extract and organize data from a multitude of sources to feed business-improving insights (campaign performance, social listening, competitive analysis …) and optimize business outcomes
- Build thoughtful presentations/reports to deliver the right performance narrative to clients
- Partner with internal teams across all functions to learn the most efficient and effective way to extract value from data and develop a storytelling approach grounded in client business reality and brand objectives
- Provide optimization recommendations to clients to support the most efficient and effective channels, partners, and tactics
- Identify gaps/requirements from a measurement standpoint
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field with 1 – 3 years of work experience in measurement and analytics strategy applicable to marketing and/or media
- Comprehensive understanding of media metrics (e.g., impression, CTR, CPM GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.)
- Familiarity with statistical/data mining concepts and methods (e.g., OLS, Logit, time Series, etc.)
- Experience working with measurement partners for brand lift, conversion lift, MMM and MTA (e.g., Millward Brown, Nielsen, Lucid, Dynata, Neustar … and others)
- Experience with Google Campaign Manager, Double Verify, DMPs, DSPs, Google Analytics required
- Knowledge of Digital Media, Marketing/Advertising industries highly preferred - Agency experience is a plus
- Ability and comfort with presenting work by phone or within small groups
- Strong speaking and written professional communication skills
- Strong analytical, critical thinking, and problem-solving skills
- Proficiency in Microsoft Office software such as Word, PowerPoint, and Excel (ability to work with and create charts, advanced formulas, pivot tables)
- The ability to thrive in a fast-paced and deadline-driven environment, strategic thinker & doer, curious and excited to learn, high sense of accountability and ownership, collaborative with a partnership mindset
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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