At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title:Sr. Product Line Manager – HOKA Apparel
Reports to:Sr. Director, Product – HOKA Apparel
Location:Portland, OR
The Role
The Sr Product Line Manager for Apparel & Accessories acts as a product and consumer expert for the HOKA brand. They are culturally connected and passionate about creating performance product for a world of athletes. Is a facilitator between regional merchandising and marketing teams, and cross-functional stakeholders to deliver globally relevant product, reflective of our consumers’ needs and desires.
The Sr. PLM will leverage in-depth knowledge of competitive positioning, marketplace trends, consumer segmentation, and real-time sales information and insights to inform product strategy and line assortment plans.
The Sr. PLM will manage the apparel and accessories product lines throughout the full product life cycle, including stages of pre-planning, business briefing, confirmation, presentation, pricing, and profitability; final implementation, and global product line/business integration. Works collaboratively and cross-functionally as an influential team member to deliver strategic direction for the product category. Reports to the Senior Director of Apparel.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
The primary functions of this role, include but are not limited to:
Identifies market potential, establishes pricing and market strategies, estimates potential sales, market opportunities, and manages product through phase-out.
Responsible for the compilation of a global seasonal product brief and line plan for category, including, price, margin, sku count, and all major meeting milestones. Act as the key contact between sales, marketing, merchandising, product design, and product development.
Product lifecycle management: build, drive and strategize global merchandise line plan for our DTC partners; research and initiate new product opportunities and interpret market trends and how they relate to the HOKA brand.
Under the direction of the Sr Director of Apparel, create product strategy for assigned product line, using inputs from NPD, consumer insights, sales history & market research. Work directly with product design/development and costing to achieve set objectives in MFP for the season.
Who You Are
A self-starter who brings a level of passion, enthusiasm, and focus to their business and can guide partners with a positive and entrepreneurial approach.
Team player, Collaborative
We’d love to hear from people with
5-8 years of related apparel experience (product line management, merchandising, product development & design)
Experience working in a global apparel role for a sportwear band
Comprehensive understanding of product development process
Experience with global merchandising and ability to apply solid analytic skills to drive seasonal flow and sku rationalization
Excellent business acumen - continuously evaluates competitors and the marketplace to creatively capitalize on market opportunities
What We'll Give You
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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