The Star Tribune is the Upper Midwest's largest news organization, with audience numbers consistently in the top five in the country amongst regional and national peers. Building on an extraordinary legacy that includes seven Pulitzer Prizes and hundreds of other awards, the Star Tribune is an unrivaled force for journalistic excellence in Minnesota. It is also a company under transformation - realigning its core purpose for a new age of media consumption through innovative new partnerships, technology strategies, and a refreshed strategic direction. Our company has a new vision to create the leading model for local news in America - driving innovation in media to make every Minnesotan's life better. We're looking for dynamic leaders to help create that model. We're excited to work with people who care about journalism and democracy and are eager to re-invent one of our state's most trusted companies for a completely new era of growth that embraces new technologies and strategies for excellence.
Job Summary:
As the Emerging Revenue Director, you will spearhead the development and growth of new subscriber and consumer revenue streams at the Star Tribune. Working collaboratively across sales, marketing, product, brand marketing, and the newsroom, you will lead the ideation, development, and launch of innovative consumer products. You will be responsible for managing the profit and loss (P&L) of new subscriber and consumer growth channels, ensuring financial viability in partnership with the finance team. Your role will focus on expanding subscriber bases and audiences for new products through strategic consumer marketing initiatives to maximize return on investment and lifetime value. Additionally, you will actively seek out opportunities for consumer revenue growth, exploring new revenue streams in collaboration with the broader team.
You Will:
- Vet, develop and stand-up new subscriber and consumer revenue lines
- Work cross-functionally across sales and marketing, product, brand marketing and the newsroom to develop new consumer products
- Own the P&Ls of new subscriber or consumer growth channels, working with finance to ensure the initiatives are financially solvent
- Grow subscribers and audiences of new products, leveraging consumer marketing to maximize ROI and LTV
- Seek out opportunities for consumer revenue growth, working with the broader team to explore new revenue streams
You Have:
- 5+ years of experience building subscriber or membership businesses
- Proven track record of developing new revenue lines
- Cross-functional leader that is a strong collaborator and communicator
- Innovative and creative self-starter
- Experience working with B2B products
- Partnership experience a plus
More about the Star Tribune:
At the Star Tribune, we believe that our employees are our most valuable asset. We go above and beyond to ensure their happiness, growth, and overall well-being. Here is a glimpse into the exceptional benefits we offer:
Modern downtown office with a free fitness center and rooftop patio. Commuting subsidy, medical, dental, and vision insurance. Wellness program with financial incentives. Paid time off which includes flexible holidays to honor the preferences of employees, plus one volunteer day and 2 wellness days. 401(k) with company match, parental and caregiving leaves, flexible work arrangements, employee assistance program, pet insurance, tuition reimbursement, flexible spending, and health savings accounts.
Selected in 2023 to Diversity MBA's inaugural list of Top 25 Outstanding Leadership and Diversity Impact Awards.
Equal Opportunity Employer
If you're interested in this role but don't meet every single requirement, we still encourage you to apply. The Star Tribune is dedicated to fostering a more diverse and inclusive workplace, and we welcome applicants from all backgrounds.
Relationships:
- Immediate Supervisor: Senior Vice President, Consumer Growth
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