The purpose of this role is to ensure the success of assigned Franchise Partners by acting as a trusted advisor, consulting on profitability, marketing, and operational excellence.
Duties and Responsibilities
Trusted Advisor to Franchise Partner
- Establish a strong, trusted advisor relationship with Franchise Partners through leadership training, on-site store visits, and frequent communication
- Act as a liaison between the Franchise Partner and Crumbl HQ to balance stakeholder interests and recommend solutions
- Facilitate Franchise Partner networking by connecting those with similar challenges and interests through roundtable discussions and a strong understanding of the market and region
- Use Franchise Partner leadership training to promote a positive Crew culture
- Document interactions with Franchise Partners
Consult on Business Success and Profitability
- Develop reports and actionable recommendations tailored to individual store business needs, by using sales data, comparison statistics, and analysis.
- Work with Franchise Partners to create short and long-term business goals
- Review profit and loss statements to identify profit goals and opportunities
- Frequently perform root-cause analyses and provide recommendations for business growth
- Conduct local market research to aid in increasing sales through marketing initiatives and community involvement
- Develop marketing strategies based on market research and Franchise Partner interest
Support Operational Excellence
- Develop a thorough understanding of Crumbl’s operational KPIs and the why behind them including policies and procedures
- Educate and offer strategic advice on the 3 C’s of Crumbl (Cookie Quality, Cleanliness, and Customer Experience)
- Seek every opportunity to encourage operational excellence
- Applaud operational excellence with awards and recognition
- Review metrics for ticket times, cookie quality, sold-out time, service availability, and customer reviews to identify strengths and weaknesses; coach on operational best practices.
- Review operational dashboards for the market, region to better understand opportunities for each store and recommend best strategies to reach strategic goals for Franchise Partners.
Qualifications
Minimum Qualifications:
- Bachelor’s degree with emphasis in Business, Marketing, or Accounting or equivalent proven experience
- Proven track record of running a successful business
- Strong financial literacy skills
- Excellent communication skills, both written and verbal (ability to convey complex ideas clearly and using simple language)
- Proficient in Microsoft Office and Google Workspace
- Strong emotional intelligence
- Ability to conduct crucial conversations
- Ability to balance the interests of both HQ and Franchise Partners, though sometimes conflicting
- Ability to work in a fast paced environment with little to no supervision
- Basic Knowledge of food safety practices
Preferred Qualifications:
- Previous consulting or coaching experience
- Previous multi-unit management experience
- Previous business financial experience
- Advanced knowledge of food safety practices
- Masters degree in business related field
Benefits & Perks
- Medical, dental, and vision benefits
- 15 days PTO/year
- 10 paid holidays
- Paid parental leave
- Personal phone bill reimbursement
- Gym reimbursement
- Corporate DoorDash DashPass membership
- Regular company and team activities
- 401k with competitive matching contribution plan
- Excellent opportunities for career growth
- Work in a hyper-growth company
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