About the role:
We're seeking a Senior Data Analyst to join our Media Analytics team. This role will focus on leveraging data to optimize media campaigns, develop insights, and drive performance for our clients. While experience in media is required, we're particularly interested in candidates with strong analytical skills who can apply their expertise to the programmatic advertising landscape. This position is responsible for the creation, maintenance, and optimization of our programmatic ad campaigns, using analytics, automation, piloting existing tools, or building new approaches and algorithms. Typically working in a team with at least one more senior member, our Senior Data Analyst, Programmatic is expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve our processes and offerings. In addition, time and project management skills are key to being successful in this role.
WHAT YOU’LL DO
- Independently build and sometimes present campaign-related analyses and results. These analyses can include everything from domain analyses in the context of brand safety, experiment results, bid efficiency analyses, and landing page deep dives.
- Build campaigns and implement new optimizations, strategies and tests, such as creative A/B tests, domain-restricted line items, new audience-creative pairings, and other ideas for optimizing performance.
- Ideate on new analytical methodologies for optimizing our campaigns
- Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
- Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
- Operate existing software infrastructure to traffic, evaluate performance, and analyze media
- Help develop new approaches (algorithms, models, and automation) to optimize KPIs and improve Known IP
WHO YOU ARE AND WHAT YOU HAVE
- A BS/BA degree from an accredited college or university. STEM degrees are preferred.
- 2+ years professional experience in data analysis, preferably in advertising, ad tech, or marketing.
- Proficiency in data analysis tools (e.g., SQL, Python) and data visualization platforms (e.g., Tableau, Looker)
- Experience working with large datasets and ability to derive meaningful insights
- Familiarity with digital advertising concepts and metrics
- Excellent problem-solving skills and attention to detail
- Strong communication skills with the ability to present complex information clearly
- Experience with A/B testing and statistical analysis
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